# Thrive Collective

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/thrive-collective-pty

- Industry: Food
- Headquarters: Sydney, Australia
- Website: www.thr1ve.me
- Total disclosed funding: $7.8M
- Latest round: Series B (Sep 27, 2017)
- Investors on record: 1

## About

Thrive Collective Pty Ltd focuses on providing health-oriented meal solutions, specializing in ready-to-eat meals that cater to various dietary preferences, helping individuals maintain nutritious eating habits in a convenient manner.Founded in 2012, Thrive Collective Pty Ltd is based in Sydney, Australia, and specializes in health-focused meal solutions. The company was co-founded by Joshua Sparks, who has a background in health and nutrition. Thrive has secured funding through 2 deals, with the latest being a Series B round led by Blue Sky Private Equity in September 2017, raising AUD 10 million, which represents the total amount raised by the company to date.Thrive Collective Pty Ltd offers a range of health-focused meal solutions, featuring ready-to-eat meals aimed at individuals pursuing convenient and nutritious dietary options. Their product line includes meal plans catering to various dietary preferences such as paleo and keto. Additionally, the company provides a subscription service for regular meal deliveries, targeting health-conscious consumers in Australia and select regions in North America, primarily focusing on fitness enthusiasts and busy professionals.Thrive's revenue model is based on direct-to-consumer sales through their e-commerce platform, allowing customers to purchase meal plans and individual products. Their subscription service offers flexibility with different pricing tiers, including weekly and monthly plans that cater to specific nutritional needs. This transactional structure is designed to foster customer loyalty and ensure predictable revenue generation through recurring subscriptions.Looking ahead, Thrive Collective Pty Ltd aims to expand its product offerings and geographic reach. The company is exploring new meal options tailored to evolving dietary trends and plans to introduce these products by the end of 2023. Following the AUD 10 million Series B funding led by Blue Sky Private Equity in September 2017, the company intends to utilize this capital to enhance its marketing strategies and facilitate entry into additional markets, specifically targeting North America for further expansion.

## Funding rounds

- Series B, Sep 27, 2017, $7.8M — Blue Sky

## Investors

- Blue Sky (https://capitalatlas.ai/funds/blue-sky) — Series B