# Thrilling

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/thrilling

- Industry: Retail
- Headquarters: Los Angeles, US
- Website: www.shopthrilling.com
- Total disclosed funding: $11M
- Latest round: Seed (Jul 17, 2021)
- Investors on record: 7

## About

Thrilling Inc. is a company that specializes in sourcing vintage and secondhand wardrobe items for various clients, including brands and film studios, providing unique fashion solutions tailored to specific project needs.Founded in 2018, Thrilling Inc. is based in Los Angeles, US, and connects clients to over 2,000 vintage shops and collectors, facilitating access to nearly one billion items. The company was co-founded by Shilla Kim-Parker, who also serves as CEO, and Tariq Lawal. In July 2019, Thrilling raised USD 2.1 mn in Seed funding led by Congruent Ventures, with Prelude Ventures also participating. The latest funding round in 2021 has raised a total of USD 2.1 mn over two deals.Thrilling specializes in sourcing vintage and secondhand wardrobe items for a diverse clientele, including brands, retailers, costume designers, and film and television studios. The company operates a unique service that connects clients to over 2,000 vintage shops and collectors across the United States, granting access to nearly one billion potential items for projects. Thrilling's offerings focus on one-of-a-kind pieces that are not readily available in traditional retail environments, addressing the need for distinctive fashion in both commercial and creative applications. This sourcing service allows clients to request specific items or source items in bulk, catering to various budgets and timelines. Notable clients include well-known brands and production studios such as Netflix and Amazon, indicating a substantial presence in the North American market.Thrilling's revenue generation primarily revolves around transaction-based models where clients pay for the sourced items rather than incurring any service fees. The company facilitates business-to-business transactions, enabling costume designers and retailers to either rent or purchase sourced vintage pieces. This transactional structure allows for flexibility in pricing, accommodating a wide range of budgets. The company’s flagship service includes access to a curated selection of vintage wardrobe pieces, which can be tailored to specific project requirements. The absence of service fees ensures that clients are only responsible for the cost of the items themselves, which promotes a straightforward purchasing process.With the recent Seed funding raised in July 2019, Thrilling plans to enhance its offerings by designing new products that cater to the evolving needs of costume designers and retailers. The company is exploring opportunities to expand its services into new geographic regions, specifically targeting markets beyond the US by 2023. The funding will be strategically utilized to support these initiatives, bolstering its infrastructure and marketing efforts to reach a broader clientele.

## Funding rounds

- Seed, Jul 17, 2021, $2.1M — Prelude Ventures, Congruent Ventures
- Series A, Apr 28, 2021, $8.5M — DLA Piper, Prelude Ventures, Third Sphere, Defy., Closed Loop Partners, Congruent Ventures, Phoenix Rising Investment Group

## Investors

- DLA Piper — Series A
- Prelude Ventures — Series A, Seed
- Third Sphere (https://capitalatlas.ai/funds/third-sphere) — Series A
- Defy. (https://capitalatlas.ai/funds/defy) — Series A
- Closed Loop Partners (https://capitalatlas.ai/funds/closed-loop-partners) — Series A
- Congruent Ventures (https://capitalatlas.ai/funds/congruent-ventures) — Series A, Seed
- Phoenix Rising Investment Group (https://capitalatlas.ai/funds/phoenix-rising-investment-group) — Series A