# Thread Online

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/thread-online

- Industry: Internet
- Headquarters: London, UK
- Website: www.thread.com
- Total disclosed funding: $36M
- Latest round: Series B (Oct 16, 2018)
- Investors on record: 6

## About

Thread Online Limited is a UK-based technology company specializing in personalized online fashion retail solutions, facilitating a unique shopping experience through advanced algorithms and user-centric design.Founded in 2012 in London, UK, Thread Online Limited focuses on providing personalized fashion recommendations. The CEO Kieran O'Neill co-founded the company alongside Ben Phillips, Patrizia Magni, and Sarah Hemminger. The company has completed a total of 8 deals, with the most recent deal occurring on November 30, 2022, when it was acquired by Marks & Spencer for an undisclosed amount. The latest funding round was a Venture Debt round, raising USD 3.34 mn, contributing to a total amount raised of USD 17.00 mn.Thread Online Limited offers a platform that integrates technology and fashion, providing users with personalized clothing recommendations based on their preferences and styles. The company targets a diverse customer base seeking tailored fashion solutions, enhancing the shopping experience through sophisticated algorithms that match individual tastes with suitable apparel options.In the most recent year, Thread Online Limited reported revenue of USD 18,008,552.40 for 2020, with an EBITDA of USD -7,141,703.90 for the same period.Following its acquisition by Marks & Spencer in November 2022, Thread Online Limited plans to bolster its personalization strategy by leveraging advanced technology within the broader retail operations of Marks & Spencer. CEO Kieran O'Neill will transition to the role of Senior Head of Product at Marks & Spencer, focusing on integrating Thread's capabilities into M&S's offerings. This acquisition is expected to facilitate the rollout of new personalized fashion innovations and expand market reach.

## Funding rounds

- Series B, Oct 16, 2018, $22M — Beringea, Balderton Capital, Forward Partners, H&M Group Ventures
- Series B, Jun 1, 2016, $5.8M — Beringea, Balderton Capital
- Series A, Aug 23, 2015, $8M — Kreos Capital, Balderton Capital
- Seed, Jul 1, 2013 — LocalGlobe

## Investors

- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Seed
- Kreos Capital — Series A
- Balderton Capital (https://capitalatlas.ai/funds/balderton-capital) — Series A, Series B
- Beringea (https://capitalatlas.ai/funds/beringea) — Series B
- Forward Partners (https://capitalatlas.ai/funds/forward-partners) — Series B
- H&M Group Ventures — Series B