# Thistle Health

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/thistle-health

- Industry: Food
- Headquarters: San Francisco, US
- Website: www.thistle.co
- Total disclosed funding: $16M
- Latest round: Series B (Jan 6, 2021)
- Investors on record: 4

## About

Thistle Health Inc. specializes in chef-crafted, nutritionist-approved meals, snacks, and juices, focusing on plant-forward, high-protein options for health-conscious consumers seeking convenient, nutritious food solutions.Founded in 2014 in San Francisco, US, Thistle Health Inc. provides meal delivery services catering to health-oriented consumers. The company, led by CEO Ashwin Cheriyan, has conducted three deals since its inception. The most recent deal occurred on January 6, 2021, involving a Series B funding round of USD 10.3 mn, led by GroundForce Capital with participation from Alumni Ventures Group, Rich Products Ventures, and Siddhi Capital. The total amount raised by the company is USD 10.3 mn.Thistle specializes in providing fully prepared meals, snacks, and juices that are chef-crafted and nutritionist-approved. Their core offerings focus on plant-forward and high-protein options, catering primarily to health-conscious consumers who seek convenient, nutritious meals without gluten and dairy. The meals are designed for individuals looking for a convenient solution to maintaining a healthy diet, with vegan options available to accommodate a diverse clientele. Thistle's products are delivered directly to customers' homes, making healthy eating accessible for busy individuals. The company serves various geographic markets, including urban areas across the United States, where demand for convenient, health-oriented meal solutions is on the rise.Thistle's revenue model is primarily based on a subscription service that allows customers to receive meal deliveries regularly. This structure facilitates recurring transactions, providing predictable revenue streams as customers opt for weekly or monthly plans. Each subscription includes a selection of meals tailored to individual dietary preferences and nutritional needs, which can be customized by the client. The pricing plans are designed to offer flexibility, allowing customers to choose from different meal quantities and types, aligning with their consumption habits. Thistle's commitment to quality, as indicated by endorsements from notable chefs and food activists, enhances its appeal, further solidifying customer loyalty and driving repeat purchases.In January 2021, Thistle Health Inc. raised USD 10.3 mn in Series B funding, led by returning investor Powerplant Ventures, with the intention to expand its product offerings and geographical reach. The funds will be allocated to the development of new meal options tailored to diverse dietary needs, while targeting expansion into additional urban markets across the United States. Specific timelines for product launches and market entry are currently under consideration as the company leverages its recent funding to support these initiatives.

## Funding rounds

- Series B, Jan 6, 2021, $10M — Alumni Ventures Group, GroundForce Capital, Rich Products Ventures, Siddhi Capital
- Series A, Jan 29, 2020, $5.7M — GroundForce Capital

## Investors

- GroundForce Capital (https://capitalatlas.ai/funds/groundforce-capital) — Series A, Series B
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series B
- Rich Products Ventures (https://capitalatlas.ai/funds/rich-products-ventures) — Series B
- Siddhi Capital (https://capitalatlas.ai/funds/siddhi-capital) — Series B