# ThisLife

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/thislife

- Industry: Business Support Services
- Headquarters: Palo Alto, US
- Website: www.thislife.com
- Total disclosed funding: $2.8M
- Latest round: Seed (Jun 22, 2012)
- Investors on record: 3

## About

ThisLife is a digital platform dedicated to personal organization and memory preservation, allowing users to securely store and share their life stories, photos, and videos, enhancing familial and personal connections.Founded in 2010 in Palo Alto, US, ThisLife specializes in a digital memory platform that enables users to organize and preserve their personal memories. The company received its latest funding in a Seed Round totaling USD 2.75 mn from investors including Madrona Venture Group and Morado Ventures. In January 2013, Shutterfly, Inc acquired ThisLife for an undisclosed sum, marking a significant transition in its operational strategy.ThisLife offers a suite of digital solutions designed to streamline personal organization and memory preservation. At the core of their offerings is a user-friendly platform that allows individuals and families to store, organize, and share their life stories, photos, and videos in a secure online environment. The service aims to address the challenges of managing and preserving personal memories in a digital age where information can easily become scattered. Targeting a diverse customer base that includes families, educators, and organizations focused on memory preservation, ThisLife serves users across North America and Europe. The platform's functionalities enable end-users to curate their memories into cohesive narratives, fostering connections with loved ones while providing a structured way to reflect on significant life events.The revenue model for ThisLife is structured around subscription-based services, where customers pay for access to their digital memory platform. Clients typically engage in annual or monthly subscription plans that grant them varying levels of access to features such as cloud storage, organization tools, and sharing options. For instance, premium plans may offer additional storage capacity and enhanced functionalities, catering to clients with extensive digital collections. The pricing structure is designed to appeal to a wide range of users, from individuals seeking basic memory storage solutions to families desiring comprehensive tools for organizing their histories. This model facilitates predictable revenue streams while directly connecting the company with its users, ensuring sustained engagement with the platform.ThisLife's acquisition by Shutterfly, Inc in January 2013 marked a significant step in its growth strategy. The company is focused on leveraging new resources to enhance its platform and expand into additional geographic markets, particularly in Europe and Asia by 2025. The funding obtained during the Seed Round will be utilized to develop new product features aimed at improving user experience and increasing market reach.

## Funding rounds

- Seed, Jun 22, 2012, $2.8M — Madrona Venture Group, Morado Ventures, Rogers Venture Partners

## Investors

- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Seed
- Morado Ventures (https://capitalatlas.ai/funds/morado-ventures) — Seed
- Rogers Venture Partners (https://capitalatlas.ai/funds/rogers-venture-partners) — Seed