# This is L.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/this-is-l

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.thisisl.com
- Latest round: Seed (Aug 28, 2015)
- Investors on record: 5

## About

This is L. Inc. specializes in sustainable period care products, focusing on eco-friendly tampons and pads designed to combat period poverty while enhancing menstrual health education for underserved communities.Founded in 2015, This is L. Inc. operates from San Francisco, US, providing premium period care products. The company has pivoted to emphasize sustainability and social responsibility, collaborating with non-profits to enhance access to menstrual health resources. The firm has completed 2 deals to date, with the most recent occurring on February 5, 2019, when Procter & Gamble acquired This is L. Inc., although financial terms were not disclosed.This is L. specializes in providing premium period care products, primarily focusing on tampons and period care pads. Their products are crafted with a commitment to sustainability, featuring a US-grown organic cotton top layer and core, and are free from synthetic pesticides and fragrances. The primary goal of these offerings is to address period poverty and enhance menstrual health education, particularly for school girls and underserved communities. This is L. actively collaborates with non-profit organizations to promote access to these essential products and educational resources, targeting geographical markets across the United States. The end users of This is L.'s products include individuals experiencing menstruation, specifically those seeking eco-friendly and socially responsible options.This is L. Inc. generates revenue through a combination of direct-to-consumer sales and partnerships with non-profit organizations and retailers. Customers can purchase products individually or through subscription models that offer convenience and regular delivery. Transactions typically involve standard pricing for individual products, as well as packages that may include various product types, catering to diverse customer needs. The company’s flagship offerings are designed to be accessible while also supporting broader initiatives around menstrual health, thereby creating a socially responsible consumer engagement. By focusing on both product sales and partnerships, This is L. effectively positions itself within the market, aligning its revenue strategies with its mission to foster access to quality period care.As of February 2019, following the acquisition by Procter & Gamble, This is L. Inc. plans to expand its product line and enhance its distribution capabilities. Upcoming products are currently being designed to further address menstrual health needs with a focus on sustainable materials. The company is also targeting new geographic regions across the United States for expansion, aiming to introduce its offerings by late 2024. Recent funding from the acquisition will be utilized to support these initiatives, ensuring that This is L. Inc. can effectively deliver its products to a broader audience and enhance its social impact.

## Funding rounds

- Seed, Aug 28, 2015 — New Enterprise Associates, CRCM, Winklevoss Capital, Fusion Fund, 7percent Ventures

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed
- CRCM (https://capitalatlas.ai/funds/crcm) — Seed
- Winklevoss Capital (https://capitalatlas.ai/funds/winklevoss-capital) — Seed
- Fusion Fund (https://capitalatlas.ai/funds/fusion-fund) — Seed
- 7percent Ventures (https://capitalatlas.ai/funds/7percent-ventures) — Seed