# Thirdpresence

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/thirdpresence

- Industry: Marketing/Advertising
- Headquarters: Helsinki, Finland
- Website: www.thirdpresence.com
- Total disclosed funding: $3.2M
- Latest round: Seed (Feb 21, 2018)
- Investors on record: 4

## About

Thirdpresence Ltd. is a data solutions provider specializing in buying intent data through its innovative Contextual Intelligence platform, designed to enhance audience engagement for publishers and advertisers alike.Founded in 2007 in Helsinki, Finland, Thirdpresence Ltd. focuses on delivering advanced analytics solutions for digital advertising. The company has transitioned its strategy to emphasize contextual targeting for improved ad performance. It has secured a total of USD 2.40 mn in funding, with recent backing from investors including Finnish Industry Investment, Inventure, and Invesdor INV AG during a SEED round. The CEO is Valtteri Pukander, who leads the firm towards its growth objectives.Thirdpresence specializes in providing advanced buying intent data solutions through its flagship offering, the ThirdPresence Contextual Intelligence platform. This platform enables publishers and advertisers to comprehend the content and contextual environment surrounding their advertisements, facilitating targeted connections with relevant audiences at scale. The primary customers served include both publishers seeking to optimize ad placements and advertisers aiming to reach potential customers effectively. Thirdpresence's solutions are marketed primarily in Europe and North America, tapping into diverse sectors ranging from e-commerce and retail to media and technology.In the most recent fiscal year, 2023, Thirdpresence recorded a revenue of USD 3,084,711.70 and an EBITDA of USD 417,885.80. The company generates revenue through a subscription-based model, allowing clients to access its platform's capabilities, which include analytics and audience segmentation tools, for periodic fees. This model supports ongoing client engagement and facilitates targeted marketing efforts.Thirdpresence plans to leverage its recent funding from Lagoon Capital to enhance its product offerings and expand into new markets. The company is currently designing additional features for its Contextual Intelligence platform, with an anticipated release in late 2024. Moreover, it aims to enter new geographic markets in Asia and North America by 2025, focusing on increasing its client base in those regions.

## Funding rounds

- Seed, Feb 21, 2018, $2.4M — Inventure, Finnish Industry Investment, Invesdor INV AG
- Seed, Apr 13, 2012, $0.8M — Tesi

## Investors

- Tesi (https://capitalatlas.ai/funds/tesi) — Seed
- Inventure (https://capitalatlas.ai/funds/inventure) — Seed
- Finnish Industry Investment — Seed
- Invesdor INV AG — Seed