# ThinkNear

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/thinknear

- Industry: Marketing/Advertising
- Headquarters: Los Angeles, US
- Website: www.thinknear.com
- Total disclosed funding: $1.6M
- Latest round: Seed (Aug 13, 2011)
- Investors on record: 9

## About

ThinkNear, Inc. specializes in location-based marketing solutions, enabling businesses to create targeted advertising campaigns through its advanced GeoLink platform, enhancing customer engagement and foot traffic to physical locations.Founded in 2011 in Los Angeles, US, ThinkNear, Inc. provides location-based marketing solutions that enhance advertising effectiveness. In October 2012, TeleNav, Inc. acquired ThinkNear as part of a strategic trade sale. The company has successfully executed three deals to date, with a total amount raised of USD 1.60 mn. The most recent funding round was an Add-on round led by TeleNav, Inc., amounting to USD 22.50 mn.ThinkNear, as part of InMarket, specializes in location-based marketing solutions through its flagship GeoLink platform, which offers an omnichannel approach to advertising. The platform provides advanced tools for businesses to create and manage localized campaigns utilizing proximity, contextual, and behavioral data. This includes insights from various data points such as location types, time of day, and consumer movement patterns, which enable companies to effectively target audiences and enhance foot traffic to physical store locations. GeoLink is designed to serve a diverse client base, including national brands looking to execute local campaigns as well as regional businesses aiming for broader market reach. The solutions are primarily deployed across major urban markets in the United States, utilizing data-driven strategies to improve the effectiveness of marketing efforts.InMarket generates revenue through its GeoLink platform by offering a subscription-based model for clients seeking to leverage its sophisticated marketing capabilities. The transaction structure typically involves businesses utilizing the platform to run targeted advertising campaigns, with costs associated with the volume of media purchased and the complexity of the campaigns. Clients pay for access to the platform and its analytical tools, which assist in measuring the impact of marketing initiatives on foot traffic and conversions. While specific pricing plans for individual services are not disclosed, the subscription model allows businesses to scale their marketing efforts according to their needs. The integration of real-time attribution further enhances the value proposition, providing clients with measurable results that contribute to overall campaign effectiveness.Following the recent acquisition by TeleNav, Inc. in October 2012, ThinkNear plans to enhance its GeoLink platform with new product features aimed at improving client engagement and targeting capabilities. The firm is also looking to expand its services into new geographic regions, focusing on urban markets across North America by 2023. The funding from the most recent round will support these initiatives, enabling the continued development of innovative marketing solutions.

## Funding rounds

- Seed, Aug 13, 2011, $1.6M — Compound Ventures, Qualcomm Ventures, GV, IA Ventures, ff Venture Capital, Zelkova Ventures, Boldstart Ventures, Real Ventures, Techstars
- Seed, Jan 1, 2011 — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Compound Ventures (https://capitalatlas.ai/funds/compound-ventures) — Seed
- Qualcomm Ventures (https://capitalatlas.ai/funds/qualcomm-ventures) — Seed
- GV (https://capitalatlas.ai/funds/gv) — Seed
- IA Ventures (https://capitalatlas.ai/funds/ia-ventures) — Seed
- ff Venture Capital (https://capitalatlas.ai/funds/ff-venture-capital) — Seed
- Zelkova Ventures (https://capitalatlas.ai/funds/zelkova-ventures) — Seed
- Boldstart Ventures (https://capitalatlas.ai/funds/boldstart-ventures) — Seed
- Real Ventures — Seed