# ThinkCERCA.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/thinkcerca-com

- Industry: Internet
- Headquarters: Chicago, US
- Website: www.thinkcerca.com
- Total disclosed funding: $11M
- Latest round: Series B (May 31, 2017)
- Investors on record: 9

## About

ThinkCERCA.com, Inc. is a U.S.-based education technology firm that offers an AI-driven curriculum designed to enhance literacy for students in grades 3-12, focusing on argumentative writing and personalized learning.Founded in 2012 and headquartered in Chicago, US, ThinkCERCA.com, Inc. specializes in creating educational solutions that enhance literacy skills. The company raised USD 7.53 mn in Series B funding on May 31, 2017, co-led by investors including Amicus Capital and TAL Education Group. The founder, Eileen Murphy, has a background in education and has prior experience in the sector.ThinkCERCA provides an AI-enabled Core English Language Arts and Reading (ELAR) curriculum for grades 3-12, focusing on improving students' argumentative writing and literacy skills through close reading and personalized instruction. Their resources include lesson plans, assessments, and instruction across subjects like English Language Arts, Social Studies, Math, and Science, serving a diverse customer base of school districts and educators across the U.S.ThinkCERCA's revenue model is based on subscription agreements and partnerships with educational institutions. Clients engage through annual licensing for the Core ELAR Curriculum, structured in tiered pricing packages based on user count or service features, centering on their flagship product that provides substantial educational value.Following the Series B funding round on May 31, 2017, where ThinkCERCA raised USD 7.53 mn, the company plans to utilize this capital to support its expansion initiatives. The company aims to launch new products designed to enhance its curriculum offerings and plans to expand into additional markets within the U.S. and potentially explore international opportunities, although specific regions and timelines have yet to be detailed.

## Funding rounds

- Series B, May 31, 2017, $7.5M — Atrium Capital, Amicus Capital, Great Oaks Venture Capital, TAL Education Group, Plum Alley, Gaingels
- Series A, Mar 11, 2015, $3.2M — Amicus Capital, Great Oaks Venture Capital, Follett Corporation, Math Venture Partners
- Seed, Aug 7, 2012 — Impact Engine

## Investors

- Impact Engine (https://capitalatlas.ai/funds/impact-engine) — Seed
- Amicus Capital — Series A, Series B
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Series A, Series B
- Follett Corporation — Series A
- Math Venture Partners (https://capitalatlas.ai/funds/math-venture-partners) — Series A
- Atrium Capital (https://capitalatlas.ai/funds/atrium-capital) — Series B
- TAL Education Group — Series B
- Plum Alley (https://capitalatlas.ai/funds/plum-alley) — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B