# Think Passenger

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/think-passenger

- Industry: Internet
- Headquarters: Los Angeles, US
- Website: www.thinkpassenger.com
- Total disclosed funding: $18M
- Latest round: Series C (May 14, 2008)
- Investors on record: 3

## About

Think Passenger is a technology company that specializes in providing innovative platforms aimed at enhancing customer engagement and insights for businesses across various sectors.Founded in 2005, Think Passenger is based in Los Angeles, US, and focuses on delivering solutions that facilitate customer interactions. The company has not undergone any significant pivots or mergers, and there are no mentions of subsidiaries. The founders of the company include Alexa Sutcliffe and Richard Sutcliffe. The company has completed a total of 5 deals, with the most recent funding round occurring on September 17, 2010. In this round, Think Passenger raised USD 7.5 mn led by Shelter Capital Partners, StarVest Partners, and Steamboat Ventures, totaling USD 7.5 mn raised to date, with a current company valuation of USD 30.041 mn.Think Passenger provides a comprehensive Autonomous Insights Platform that integrates a suite of advanced research tools designed to enhance decision-making across various industries. The platform encompasses end-to-end quantitative, qualitative, and user experience (UX) research capabilities, allowing organizations to unlock customer insights in a fraction of the time typically required. By leveraging autonomous agents, Think Passenger automates study design, data collection, and analysis, providing actionable insights that inform strategic decisions. Their customer base includes leading brands across sectors such as consumer packaged goods (CPG), retail, financial services, media, and healthcare, with notable clients such as Sonos and Carhartt. Think Passenger’s solutions are deployed globally, with significant market presence in North America, Europe, and Asia-Pacific, addressing the research needs of organizations seeking to validate digital and physical experiences at scale.Think Passenger operates on a transaction model that primarily involves subscription-based services, allowing clients to access their platform for a set fee. This model enhances revenue predictability and provides ongoing value through continuous access to insights and research capabilities. Clients engage with Think Passenger through various pricing tiers, each offering distinct features and capabilities tailored to specific research requirements. The platform supports extensive use cases, such as product testing and consumer feedback, thus enabling organizations to conduct more studies at significantly reduced costs. Given its commitment to delivering high-quality insights, Think Passenger positions itself as a preferred partner for businesses aiming to optimize decision-making processes and drive innovation.Following the recent funding of USD 7.5 mn raised in October 2010, Think Passenger plans to utilize this capital to develop new products and enhance existing platforms. The company aims to expand into new markets, specifically targeting regions in Europe and Asia-Pacific by 2023. The funding will support the development of innovative solutions designed to improve customer engagement and insights, reinforcing their commitment to staying ahead in the technology landscape.

## Funding rounds

- Series C, May 14, 2008, $8M — StarVest Partners, Shelter Capital Partners, Steamboat Ventures
- Series B, Nov 1, 2007, $8.3M — StarVest Partners, Shelter Capital Partners, Steamboat Ventures
- Series B, Aug 1, 2006, $1.8M — Shelter Capital Partners

## Investors

- Shelter Capital Partners (https://capitalatlas.ai/funds/shelter-capital-partners) — Series B, Series C
- StarVest Partners (https://capitalatlas.ai/funds/starvest-partners) — Series B, Series C
- Steamboat Ventures (https://capitalatlas.ai/funds/steamboat-ventures) — Series B, Series C