# Think Outside AS

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/think-outside

- Industry: Hardware
- Headquarters: Bergen, Norway
- Website: www.thinkoutside.no
- Latest round: Seed (Jan 27, 2020)
- Investors on record: 1

## About

Based in Norway, Think Outside AS operates as a platform that promotes outdoor activities, providing comprehensive guides and resources for enthusiasts looking to explore and engage with nature.Think Outside AS specializes in outdoor activity promotion through a comprehensive platform. Founded in 2017 in Bergen, Norway, the company has successfully executed 8 deals to date. In November 2022, Mitta Group Oy acquired Think Outside AS from several investors, enhancing Mitta's capabilities in data collection and monitoring services. The company has not reported any significant pivots since its inception.Think Outside AS operates as a comprehensive platform dedicated to promoting an active lifestyle through various outdoor activities. The company offers in-depth guides and resources for a wide range of activities, including mountain climbing, kayaking, diving, stand-up paddleboarding, windsurfing, and water skiing. These guides assist users in understanding the requirements and logistics of each activity, highlighting safety measures and providing recommendations for equipment. The primary customer base includes outdoor enthusiasts, families, and individuals seeking new hobbies, primarily within Norway, but also extending to international tourists interested in exploring Norway’s natural resources.In 2023, Think Outside AS reported a revenue of NOK 337,092.4 with an EBITDA of NOK -1,853,086.6. The revenue model is structured around providing valuable content and resources for consumers interested in outdoor activities, generating income through partnerships with equipment retailers and local adventure service providers. Tailored subscription services for premium content also contribute to the company's revenue stream.Following the acquisition in November 2022, Think Outside AS plans to enhance its data collection and monitoring services in Norway. The recent funding of NOK 12.000 mn from the Norwegian Research Council will support product development and market expansion initiatives, focusing on increasing their reach to outdoor enthusiasts across Europe by 2025.

## Funding rounds

- Seed, Jan 27, 2020 — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed