# ThingTrax

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/thingtrax

- Industry: Software
- Headquarters: London, UK
- Website: www.thingtrax.com
- Total disclosed funding: $8.8M
- Latest round: Series A (Apr 5, 2023)
- Investors on record: 12

## About

Based in the UK, ThingTrax Ltd. is a provider of IoT SaaS solutions focused on enhancing manufacturing efficiency and quality control through real-time data analytics and predictive insights.ThingTrax Ltd. was founded in 2015 in London, UK, specializing in IoT solutions for the manufacturing sector. The company has successfully completed five funding deals, with its most recent funding round being a Series A raise of GBP 4.3 million on April 5, 2023. This round was co-led by Concentric, Puma Private Equity, and SuperSeed, alongside other investors. The company is founded by Aman Gupta and Imran Shafqat, and currently, Paul Reader serves as the CEO. The total amount raised by ThingTrax to date stands at GBP 4.3 million, with a current valuation of GBP 12.315 million.ThingTrax specializes in IoT SaaS solutions designed to enhance manufacturing performance through improved line efficiency and quality control. The core offerings include a pre-integrated platform that utilizes Vision AI to capture real-time production data, enabling manufacturers to optimize operations and minimize waste. The technology is tailored for various manufacturing environments, empowering employees at all levels with actionable insights. Key functionalities include real-time monitoring of productivity and quality metrics, predictive analytics for maintenance, and executive dashboards for strategic decision-making. ThingTrax’s solutions serve a diverse range of sectors, including food and beverage, plastics, and other industrial markets, catering to both domestic and international clients.ThingTrax generates revenue through subscription-based models for its SaaS products, offering tiered pricing plans that accommodate different organizational needs. Clients typically engage on an annual subscription basis, gaining access to the full suite of manufacturing performance tools, including the Leadership Dashboard and productivity modules. Each subscription includes ongoing support and updates to enhance user experience and ensure seamless operational integration, facilitating B2B transactions primarily targeting manufacturers seeking to leverage data analytics and AI for improved efficiency and quality assurance.In April 2023, ThingTrax Ltd. raised GBP 4.3 million in Series A funding, aiming to further strengthen its growth. The funding will be allocated to hiring additional staff and expanding its market presence within Europe and the US. The company is also working on new product developments designed to enhance its IoT solutions, aiming to launch these innovations in the coming year.

## Funding rounds

- Series A, Apr 5, 2023, $5.3M — Concentric, SuperSeed, Vinci Venture Capital, Puma Investments, Haatch, Portfolio Ventures
- Seed, Oct 27, 2021, $2M — Newable, SuperSeed
- Seed, Mar 18, 2020, $1.1M — Sumaria Group Tanzania Ltd., SuperSeed
- Seed, Apr 4, 2017, $0.3M — Force Over Mass Capital, Technology Venture Capital Investments, Artificial Intelligence Seed Fund
- Seed, Oct 1, 2016 — Startupbootcamp

## Investors

- Startupbootcamp (https://capitalatlas.ai/funds/startupbootcamp) — Seed
- Force Over Mass Capital (https://capitalatlas.ai/funds/force-over-mass-capital) — Seed
- Technology Venture Capital Investments — Seed
- Artificial Intelligence Seed Fund (https://capitalatlas.ai/funds/artificial-intelligence-seed-fund) — Seed
- Sumaria Group Tanzania Ltd. — Seed
- SuperSeed (https://capitalatlas.ai/funds/superseed) — Seed, Series A
- Newable (https://capitalatlas.ai/funds/newable) — Seed
- Concentric (https://capitalatlas.ai/funds/concentric) — Series A
- Vinci Venture Capital — Series A
- Puma Investments (https://capitalatlas.ai/funds/puma-investments) — Series A
- Haatch (https://capitalatlas.ai/funds/haatch) — Series A
- Portfolio Ventures (https://capitalatlas.ai/funds/portfolio-ventures) — Series A