# ThingTech

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/thingtech

- Industry: Software
- Headquarters: Atlanta, US
- Website: www.thingtech.com
- Total disclosed funding: $5.8M
- Latest round: Series A (Dec 20, 2018)
- Investors on record: 5

## About

ThingTech, LLC specializes in providing advanced GPS and telemetry tracking solutions, enhancing fleet management capabilities across various sectors including public safety and construction.Founded in 2014 and based in Atlanta, US, ThingTech, LLC integrates with Track Star to deliver comprehensive fleet management solutions. The company has engaged in 2 deals, with its latest funding round being a Series A totaling USD 4.01 mn, led by BIP Ventures with participation from Service Provider Capital and Tech Square Ventures. CEO Jim Lester has previously founded other companies in the tech space.ThingTech now integrated into Track Star, offers an extensive suite of GPS and telemetry tracking solutions tailored for fleet management across multiple industries, including public safety, government, utilities, construction, and rental equipment. Their offerings include real-time vehicle tracking, driver scorecards, and coaching tools, aimed at increasing accountability and safety in fleet operations. Utilizing the ESRI ArcGIS platform, these solutions support the integration of data layers relevant to an organization’s operational needs, enabling effective monitoring of vehicle idling, asset utilization, and maintenance schedules. The primary users of these solutions are municipal agencies and organizations focused on optimizing fleet management and ensuring operational efficiency across urban and suburban areas in North America.Track Star generates revenue through a subscription-based model, offering extensive services such as GPS telematics, preventive maintenance scheduling, and incident analysis tools. Clients, including city agencies and private rental companies, enter contracts that detail service packages tailored to their specific operational needs. Subscription plans are tiered, allowing clients to select levels of service based on fleet size and operational complexity, with options for cloud or hybrid deployments. These flagship products enhance situational awareness and incident response, fostering ongoing value for clients' fleet management efforts, while the recurring revenue model supports long-term relationships and continuous service improvement.Following its Series A funding round in December 2018, where ThingTech raised USD 4.01 mn, the company plans to leverage this capital to enhance existing products and develop new offerings. Expansion into additional geographic regions, particularly targeting urban markets in North America, is a key focus for ThingTech. The funding will facilitate the development of innovative solutions designed to meet the evolving demands of fleet management in these regions.

## Funding rounds

- Series A, Dec 20, 2018, $4M — BIP Ventures, Tech Square Ventures, Service Provider Capital
- Seed, Jan 8, 2018, $1.8M — AIM Group, Tech Square Labs

## Investors

- AIM Group — Seed
- Tech Square Labs (https://capitalatlas.ai/funds/tech-square-labs) — Seed
- BIP Ventures (https://capitalatlas.ai/funds/bip-ventures) — Series A
- Tech Square Ventures (https://capitalatlas.ai/funds/tech-square-ventures) — Series A
- Service Provider Capital (https://capitalatlas.ai/funds/service-provider-capital) — Series A