# TheTriangleLab

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/thetrianglelab

- Industry: Travel & Leisure
- Headquarters: London, UK
- Website: www.dojoapp.co
- Total disclosed funding: $9.4M
- Latest round: Seed (Dec 15, 2015)
- Investors on record: 4

## About

TheTriangleLab Limited operates as DOJO, providing urban engagement solutions via a digital platform that enhances connectivity among citizens, businesses, and city services in metropolitan areas.Founded in 2014, TheTriangleLab Limited, headquartered in London, UK, specializes in urban engagement through its DOJO platform. The company has engaged in two funding rounds, with the most recent taking place on December 15, 2015, when it raised GBP 5.50 million in a Seed round led by JamJar Investments. The total amount raised by the company stands at GBP 5.50 million, with a post-money valuation of GBP 22.35 million.DOJO specializes in providing a comprehensive suite of urban engagement solutions designed to enhance connectivity within cities. Their core offerings revolve around a digital platform that facilitates communication and interaction among residents, local businesses, and city services. This platform aims to solve issues related to urban living, such as local business visibility, community engagement, and access to city resources. The company primarily serves urban populations, local businesses, and municipal governments, allowing them to leverage the platform for improved engagement and operational efficiency. DOJO’s services are marketed across several major metropolitan areas, including but not limited to cities in North America and Europe, focusing on enhancing urban experiences through technology-driven solutions.DOJO generates revenue primarily through a subscription-based model, offering various pricing plans tailored to different user needs. Clients, including local businesses and city municipalities, subscribe to access the platform’s features, which include advertising options, community engagement tools, and analytics on user interactions. The revenue structure is designed to create a sustainable income stream through annual or monthly fees, depending on the level of service selected. Additionally, potential partnerships with urban service providers could further enhance revenue opportunities by integrating their services within the DOJO platform. This approach not only facilitates direct-to-consumer transactions but also fosters collaboration with businesses that aim to improve their local outreach and engagement.The TriangleLab Limited plans to enhance its platform by developing new features aimed at increasing user engagement and interaction. Recently raised funding of GBP 5.50 million will be utilized to support the launch of these upcoming product enhancements. The company is also exploring expansion into additional urban markets, particularly targeting areas across Europe and North America by the end of 2024. This strategic growth initiative aims to broaden DOJO's reach and impact within urban communities.

## Funding rounds

- Seed, Dec 15, 2015, $8.2M — JamJar Investments
- Seed, Jan 19, 2015, $1.2M — Playfair Capital, Funding London, Saatchinvest

## Investors

- Playfair Capital (https://capitalatlas.ai/funds/playfair-capital) — Seed
- Funding London — Seed
- Saatchinvest — Seed
- JamJar Investments (https://capitalatlas.ai/funds/jamjar-investments) — Seed