# TheTake

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/thetake

- Industry: Internet
- Headquarters: New York, US
- Website: www.thetake.com
- Total disclosed funding: $2M
- Latest round: Series A (Sep 8, 2014)
- Investors on record: 2

## About

TheTake is a technology company that enhances the streaming experience by integrating interactive features, allowing viewers to engage with content and shop for products in real-time.Founded in 2013 in New York, US, TheTake specializes in interactive metadata solutions for streaming platforms. The company raised USD 2.00 mn in its Series A funding round on September 8, 2014, with investors including Archer Gray and Demarest Films. The firm has completed a total of 1 deal.TheTake offers a suite of innovative solutions designed to enhance the streaming experience for viewers and create interactive engagement opportunities. Central to their offerings is a proprietary metadata management system that integrates contextual, time-synced features such as shopping, social interaction, polling, betting, statistics, and ticketing. This technology enables users to seamlessly engage with content on connected TVs, allowing them to shop for products featured in their favorite movies and TV shows in real-time. The company's services are operational in over 23 million smart TVs across the United States and the United Kingdom, targeting both brands looking to enhance viewer engagement and streaming platforms seeking to maximize average revenue per user (ARPU). TheTake caters to a diverse client base that includes streaming services, brands, and advertisers, all aiming to leverage the interactive capabilities of their technology to unlock new advertising opportunities and insights.TheTake's revenue model revolves around partnerships with streaming platforms and brands, facilitating transactions that capitalize on their interactive features. Clients typically engage in B2B agreements to integrate TheTake’s metadata and interactive solutions into their services, enhancing the overall user experience while driving advertising revenue. The structure may involve subscription agreements or revenue-sharing models based on engagement metrics derived from the interactive features. The focus on hyper-contextual placement within premium content positions TheTake as a valuable partner for brands seeking to reach targeted audiences effectively. While specific pricing plans for their offerings are not disclosed, the emphasis on creating new advertising avenues suggests a multifaceted approach to revenue generation that aligns with client objectives in a competitive streaming landscape.TheTake plans to leverage its recent funding to enhance its product offerings and expand into new markets. With the USD 2.00 mn raised in Series A funding, the company aims to develop new interactive features and increase operational capacity. TheTake is targeting expansion into additional regions within Europe and Asia by the end of 2025, focusing on enhancing user engagement through strategic partnerships with local streaming platforms.

## Funding rounds

- Series A, Sep 8, 2014, $2M — Archer Gray, Demarest Films

## Investors

- Archer Gray (https://capitalatlas.ai/funds/archer-gray) — Series A
- Demarest Films — Series A