# The Whole Truth

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-whole-truth

- Industry: Food
- Headquarters: Mumbai, India
- Website: www.thewholetruthfoods.com
- Total disclosed funding: $88M
- Latest round: Series D (Feb 4, 2026)
- Investors on record: 11

## About

The Whole Truth Foods, based in India, is a clean-label food brand dedicated to transparency and health-conscious eating, offering a variety of nutritional products without artificial additives.Founded in 2019 in Mumbai, India, The Whole Truth Foods specializes in clean-label food products. The founder, Shashank Mehta, has a background in health and nutrition. The current valuation of the company stands at INR 21.33 billion. The Whole Truth Foods operates as a clean-label food brand, offering a diverse range of products centered around transparency and health-conscious ingredients. Their core offerings include protein powders, protein bars, nut spreads, and muesli, all designed to deliver high nutritional value without artificial additives or preservatives. The brand emphasizes the importance of clean ingredients, proudly declaring every component used in their products upfront. Targeting health-conscious consumers, fitness enthusiasts, and individuals seeking clean eating options, their products are available through an online platform, catering primarily to the Indian market, including major cities such as Bangalore, Delhi, and Mumbai. The company adopts a direct-to-consumer model, allowing end-users to order products conveniently online, which enhances customer engagement and accessibility.The Whole Truth Foods reported revenue of INR 4,481,047.10 in 2023, with an EBITDA of -INR 4,300,503.40. The revenue model focuses on direct sales through its online store, targeting individual consumers interested in clean and healthy eating options. Customers can purchase products directly from the website, which features various items sold separately or as part of customizable boxes. The transaction structure is straightforward, with clients placing orders online and selecting delivery options suited to their needs, including same-day and next-day delivery in select regions. In February 2026, The Whole Truth raised USD 51 million in series D funding co-led by Sofina and Sauce.vc, with participation from Peak XV Partners, Rainmatter Capital Pvt. Ltd., Z47 and Ayra Ventures. The company will use the February 2026 funding to expand in-house manufacturing capacity, support working capital needs, and build systems required for public market readiness.

## Funding rounds

- Series D, Feb 4, 2026, $51M — Sofina, Z47, Sauce.vc, Rainmatter Capital Pvt. Ltd., Peak XV Partners, Ayra Ventures
- Series C, Feb 11, 2025, $15M — Sofina, Z47, Sauce.vc, Peak XV Partners
- Series B, Dec 29, 2022, $16M — Matrix Partners, Hong Shan, Sauce.vc
- Series A, Jul 27, 2021, $5.7M — Hong Shan, Z47, Sauce.vc, OTP Venture Partners, Redbrook Pte. Ltd
- Seed, May 14, 2020, $0.5M — Z47, Beacon Trusteeship Limited, Rainmatter Capital Pvt. Ltd.
- Seed, Oct 16, 2019, $0.5M — Z47

## Investors

- Z47 (https://capitalatlas.ai/funds/z47) — Seed, Series A, Series C, Series D
- Beacon Trusteeship Limited — Seed
- Rainmatter Capital Pvt. Ltd. — Seed, Series D
- Hong Shan — Series A, Series B
- Sauce.vc (https://capitalatlas.ai/funds/sauce-vc) — Series A, Series B, Series C, Series D
- OTP Venture Partners (https://capitalatlas.ai/funds/otp-venture-partners) — Series A
- Redbrook Pte. Ltd — Series A
- Matrix Partners (https://capitalatlas.ai/funds/matrix-partners) — Series B
- Sofina — Series C, Series D
- Peak XV Partners (https://capitalatlas.ai/funds/peak-xv-partners) — Series C, Series D
- Ayra Ventures (https://capitalatlas.ai/funds/ayra-ventures) — Series D