# The Virtual Reality Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-virtual-reality-company

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.thevrcompany.com
- Total disclosed funding: $2.1M
- Latest round: Seed (May 29, 2016)
- Investors on record: 2

## About

The Virtual Reality Company specializes in immersive virtual reality experiences, integrating storytelling, art, and technology to engage users in unique interactive adventures.The Virtual Reality Company creates virtual reality experiences, with a notable focus on location-based entertainment. Founded by Chris Edwards, the company is located in Los Angeles, US. In June 2016, it raised USD 23 mn in funding from Hengxin Mobile Business Co. Ltd., marking its most recent deal. The company has raised a total of USD 23 mn across two deals.The Virtual Reality Company (VRC) specializes in creating immersive virtual reality (VR) experiences that blend narrative storytelling, art, and technology. Their flagship product, Jurassic World VR Expedition™, is an interactive cinematic VR game that transports players to the lush prehistoric jungles of Isla Nublar, where they partake in a film-inspired adventure to rescue dinosaurs. This product was launched in tandem with Jurassic World: Fallen Kingdom™ in 2018 and has been deployed at over 100 Dave & Buster’s family entertainment centers, marking it as the largest location-based VR launch to date. VRC's offerings are designed for diverse end-users, including families and theme park-goers, enhancing entertainment options through technology. Additionally, VRC is developing Raising a Rukus, a family-friendly franchise that combines storytelling with VR gameplay, aimed primarily at children and young audiences. The company has positioned its products in key markets across the United States and is exploring international venues for expansion.Revenue generation for The Virtual Reality Company is predominantly driven by partnerships with entertainment venues and direct consumer engagements. Transactions occur primarily through location-based experiences, where consumers pay for access to VR games like Jurassic World VR Expedition™ at venues such as Dave & Buster’s. This business model is structured around ticket sales for individual play sessions, allowing families and groups to experience the VR offerings together. In addition to direct consumer interactions, VRC explores collaborations with various entertainment platforms and retailers, potentially leading to subscription models or bundled experiences in the future.The Virtual Reality Company aims to expand its product lineup, with new projects like Raising a Rukus set for future launch. The company's current strategy includes targeting both domestic and international markets for expansion, with a focus on enhancing its presence in family entertainment centers. The recent funding of USD 23 mn raised in June 2016 will support these initiatives, particularly in product development and market outreach.

## Funding rounds

- Seed, May 29, 2016, $2.1M — Rothenberg Ventures, Elementum Ventures

## Investors

- Rothenberg Ventures (https://capitalatlas.ai/funds/rothenberg-ventures) — Seed
- Elementum Ventures (https://capitalatlas.ai/funds/elementum-ventures) — Seed