# THE VALLA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-valla

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: www.valla.kr
- Latest round: Seed (May 6, 2022)
- Investors on record: 3

## About

Based in Seoul, South Korea, and founded in 2020, THE VALLA operates an AI-based beauty curation service that connects customers with their cosmetics needs and makeup artist. The company has signed a partnership with more than 100 makeup artists with nationally recognized certifications and provides professional makeup services such as personal color diagnosis, makeup lessons, image consulting, and makeup services through the makeup artist matching function within the application. In 2020, the company was selected by the Korea Institute of Design Promotion for Style Tech Promising Company Office Support Project followed by an acquisition of a Technology Guarantee Fund as a Technology Evaluation certified company.

The company operates VALLA, a makeup O2O platform in which beauty creators and makeup artists participate through artificial intelligence curation, customized beauty information such as makeup videos, cosmetics, and makeup looks can be obtained.

THE VALLA plans to expand investment in image processing artificial intelligence technology to automatically produce advanced cosmetic recommendations, video recommendations, and beauty content.

## Funding rounds

- Seed, May 6, 2022 — Korea Tech Incubator for Startup, Infobank
- Seed, Aug 10, 2021 — Goodwater Capital, Infobank

## Investors

- Goodwater Capital (https://capitalatlas.ai/funds/goodwater-capital) — Seed
- Infobank (https://capitalatlas.ai/funds/infobank) — Seed
- Korea Tech Incubator for Startup — Seed