# The Uplifters’ PRIMA, PBC

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-uplifters-prima-pbc

- Industry: Healthcare
- Headquarters: Santa Monica, US
- Website: www.prima.co
- Total disclosed funding: $12M
- Latest round: Seed (May 21, 2021)
- Investors on record: 8

## About

The Uplifters’ PRIMA, PBC is a wellness company focused on providing plant-based, hemp-derived products aimed at promoting overall wellbeing, with a diverse range of offerings designed for health-conscious consumers.Founded in 2018 in Santa Monica, California, The Uplifters’ PRIMA, PBC specializes in wellness products centered on hemp-derived solutions. The company has not undergone any significant changes in business strategy. The founders, Christopher Gavigan and Laurel Myers, have established a firm rooted in wellness and natural remedies. In May 2021, the firm raised USD 9.2 mn in Seed funding, which is the total amount raised, attracting multiple investors including Defy.vc and Greycroft Partners. The company has completed a total of 2 deals.Prima offers a variety of wellness products, primarily focusing on hemp-derived solutions such as facial oils, body oils, and mineral soak bath gems, all made from organic ingredients. Noteworthy products include the Night Magic Facial Oil, priced at USD 68, and the Beyond Body Oil at USD 56. Their offerings are designed to assist with skin hydration, relaxation, and overall wellness, catering to consumers looking for natural health remedies.Prima generates revenue through direct-to-consumer sales on its online platform, enabling customers to purchase individual items or bundled products. The pricing structure reflects the premium quality of their offerings, and the direct sales approach allows for convenient access to their wellness solutions. The firm’s customer base includes health-conscious individuals and potentially alignable wellness retailers, supporting steady demand for their clean and organic formulations.Following the Seed funding round raised in May 2021, The Uplifters’ PRIMA, PBC plans to utilize the capital for retail expansion, clinical research focused on remedy development, portfolio refinement, and educational initiatives. The company aims to introduce new products designed to enhance their offerings and expand into additional markets, although specific timelines and markets for these expansions have not been detailed.

## Funding rounds

- Seed, May 21, 2021, $9.2M — Greycroft, Lerer Hippeau Ventures, Global Founders Capital, Defy., One Gun, Tempus LLC, H Venture Partners, Purple Arch Ventures
- Seed, Feb 7, 2019, $3.3M — Greycroft, Lerer Hippeau Ventures

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed
- Lerer Hippeau Ventures — Seed
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed
- Defy. (https://capitalatlas.ai/funds/defy) — Seed
- One Gun — Seed
- Tempus LLC — Seed
- H Venture Partners (https://capitalatlas.ai/funds/h-venture-partners) — Seed
- Purple Arch Ventures (https://capitalatlas.ai/funds/purple-arch-ventures) — Seed