# The Trade Desk

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-trade-desk

- Industry: Software
- Headquarters: Ventura, US
- Website: www.thetradedesk.com
- Total disclosed funding: $24M
- Latest round: Series B (Feb 25, 2014)
- Investors on record: 10

## About

Founded in 2009 and based in California, US, The Trade Desk, Inc. operates as a technology company that empowers advertising buyers by providing a cloud-based platform solution that allows ad buyers to manage advertising campaigns in various channels. In February 2014, The Trade Desk raised USD 20 million in Series B funding led by Hermes Growth Partners, with participation from returning investors Double M Partners and IA Ventures. In September 2016, The Trade Desk became a publicly listed company, and it trades on the NASDAQ under the ticker symbol TTD. In addition, in 2022, Jeffrey Green still leads the company as CEO. 

The Trade Desk offers a self-service omnichannel software platform that enables its advertising buyers to purchase and manage data-driven digital advertising campaigns across various channels and formats including display, video, audio, native and social, on a multitude of devices, such as computers, mobile devices and connected TV (CTV). The company's clients are primarily advertising agencies and other service providers for advertisers. 

The company generates revenue by charging its clients a platform fee based on a percentage of a client’s total spend on advertising, and by providing data and other value-added services and platform features. In 2021, The Trade Desk earned USD 1.2 billion in revenue.

## Funding rounds

- Series B, Feb 25, 2014, $20M — IA Ventures, Double M Partners, Fusion Global Capital
- Series A, Apr 1, 2012, $1.5M — Wellington Management, IA Ventures, Founder Collective, Revel Partners, Fusion Global Capital
- Seed, Mar 23, 2010, $2.5M — IA Ventures, SV Angel, Founder Collective, Neu Venture Capital, Revel Partners, Double M Partners, Kortschak Investments, Wider Wake

## Investors

- IA Ventures (https://capitalatlas.ai/funds/ia-ventures) — Seed, Series A, Series B
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed, Series A
- Neu Venture Capital (https://capitalatlas.ai/funds/neu-venture-capital) — Seed
- Revel Partners (https://capitalatlas.ai/funds/revel-partners) — Seed, Series A
- Double M Partners — Seed, Series B
- Kortschak Investments (https://capitalatlas.ai/funds/kortschak-investments) — Seed
- Wider Wake — Seed
- Wellington Management (https://capitalatlas.ai/funds/wellington-management) — Series A
- Fusion Global Capital (https://capitalatlas.ai/funds/fusion-global-capital) — Series A, Series B