# The/Studio Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-studio-technologies

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.thestudio.com
- Total disclosed funding: $11M
- Latest round: Series A (Sep 11, 2018)
- Investors on record: 7

## About

The/Studio Technologies, Inc. is a custom product manufacturing company specializing in on-demand merchandising, providing businesses with tailored branded merchandise solutions through a user-friendly platform.Founded in 2014 in Los Angeles, US, The/Studio Technologies, Inc. offers a versatile platform for custom product manufacturing. The company has not undergone any significant business strategy pivots. Its founders include Joseph Bongiovanni, Joseph Heller, and several others. The company raised USD 11 mn in Series A funding on September 11, 2018, led by Ignition Partners, with participation from FJ Labs, Firebolt Ventures, VTF Capital, WTI, Riverside Ventures, and Interplay Ventures. This funding round constitutes the total amount raised by the company.The/Studio specializes in custom product manufacturing and on-demand merchandising, offering a wide range of customizable products including patches, coins, pins, keychains, medals, cufflinks, and tie bars. Their services cater primarily to eCommerce entrepreneurs and established brands, addressing low minimum order quantities (MOQs) and flexible customization needs. The company serves a global clientele with active markets in North America, Europe, and Asia, helping clients create unique merchandise for various purposes such as resale and promotional campaigns.The revenue model of The/Studio is primarily based on business-to-business (B2B) transactions, allowing direct sales to brands and enterprises in need of customized products. The ordering process is streamlined through their platform, featuring free design consultations and instant customization options. Pricing is competitive, with custom patches starting at USD 0.20 per item and custom medals at USD 1.24 per item. The company offers tiered pricing plans, providing discounts of up to 60% based on partnership levels, focusing on fulfilling bulk order demands while maintaining high craftsmanship standards.In September 2018, The/Studio raised USD 11 mn in Series A funding to enhance its product offerings and expand operations. Future growth strategies include the development of new product lines tailored to market demands, although specific details on upcoming products have not been disclosed. The company plans to penetrate additional markets within Europe and Asia by 2023, leveraging recent funding to support the expansion of its manufacturing capabilities and enhance customer service operations.

## Funding rounds

- Series A, Sep 11, 2018, $11M — Ignition Partners, WTI, VTF Capital, Interplay, Firebolt Ventures, FJ Labs, Riverside Ventures

## Investors

- Ignition Partners (https://capitalatlas.ai/funds/ignition-partners) — Series A
- WTI — Series A
- VTF Capital (https://capitalatlas.ai/funds/vtf-capital) — Series A
- Interplay (https://capitalatlas.ai/funds/interplay) — Series A
- Firebolt Ventures (https://capitalatlas.ai/funds/firebolt-ventures) — Series A
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A
- Riverside Ventures (https://capitalatlas.ai/funds/riverside-ventures) — Series A