# The Sportsman Channel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-sportsman-channel

- Industry: Consumer Products
- Headquarters: New Berlin, US
- Website: www.thesportsmanchannel.com
- Total disclosed funding: $10M
- Latest round: Series A (Jun 8, 2006)
- Investors on record: 1

## About

The Sportsman Channel is a television network dedicated to outdoor lifestyle programming, focusing on hunting, fishing, and conservation, catering to enthusiasts across North America.Founded in 2003 in New Berlin, US, The Sportsman Channel specializes in outdoor lifestyle programming. It was acquired by Kroenke Sports & Entertainment from InterMedia in November 2014. C Cooley is recognized as the founder of the channel. The company has successfully closed 5 deals, with the most recent deal occurring on November 7, 2014, during which they raised USD 10.00 mn in a Series A funding round, bringing the total amount raised to USD 10.00 mn.The Sportsman Channel primarily offers a range of outdoor lifestyle programming focused on hunting, fishing, and conservation. Its flagship shows, such as "MeatEater" and "Ducks Unlimited TV," cater to a diverse audience of outdoor enthusiasts, showcasing expert tips, adventure stories, and conservation efforts. The channel features various personalities, from celebrated athletes like Chipper Jones to seasoned outdoorsmen such as Steven Rinella and Scott Leysath, who engage viewers through storytelling and practical advice on outdoor activities. The programming promotes traditional values and heritage associated with outdoor lifestyles, appealing to a clientele that includes avid hunters and fishers across North America. The Sportsman Channel's content is available to viewers in the United States and Canada, emphasizing a commitment to conservation and outdoor enjoyment.The revenue model for The Sportsman Channel is structured around advertising and partnerships with outdoor brands and conservation organizations. The channel generates income through subscriptions and advertising sales, targeting both direct-to-consumer and B2B partnerships. Advertisers benefit from access to a dedicated audience that actively engages with outdoor lifestyle content. The channel may feature promotional segments for its partners during programming, enhancing visibility for their products and services. Partnerships with brands involved in hunting and fishing can stimulate transactions, creating a network that supports shared interests in outdoor activities. This ecosystem promotes a continuous cycle of content creation and sponsorship that aligns with the interests of both viewers and advertisers.The Sportsman Channel is strategizing future growth through the development of new programming that emphasizes emerging outdoor trends and conservation efforts. Plans include expansion into new geographical regions, potentially targeting markets in Europe and South America by 2025. The recent funding of USD 10.00 mn raised in the Series A round will support these initiatives, enhancing production capabilities and marketing efforts to reach new audiences. The company also aims to leverage recent acquisitions to broaden its content offerings and strengthen partnerships.

## Funding rounds

- Series A, Jun 8, 2006, $10M — InterMedia

## Investors

- InterMedia (https://capitalatlas.ai/funds/intermedia) — Series A