# The Souled Store Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-souled-store-pvt

- Industry: Retail
- Headquarters: Mumbai, India
- Website: www.thesouledstore.com
- Total disclosed funding: $24M
- Latest round: Series C (Mar 1, 2023)
- Investors on record: 4

## About

The Souled Store Pvt. Ltd. is an Indian company that specializes in the design, manufacturing, and retail of themed apparel and accessories, primarily targeting youth and pop culture enthusiasts.Founded in 2013 in Mumbai, India, The Souled Store Pvt. Ltd. operates in the e-commerce space, focusing on themed clothing and accessories. The founders, Aditya Sharma, Harsh Lal, Rohin Samtaney, and Vedang Patel, established the company to cater to fans of pop culture. The company has successfully raised INR 1350.00 mn through its latest funding round, Series C, led by Xponentia Capital Partners, and has participated in a total of 5 investment deals since its inception. Its most recent deal occurred on 2024-10-25, further strengthening its financial position.The Souled Store specializes in apparel and accessories, with a product range that includes t-shirts, hoodies, joggers, and various themed accessories. The company caters to a broad demographic, focusing on fans of superheroes, movies, and cartoons. Through its online platform, The Souled Store facilitates direct-to-consumer sales across India, the United States, and select regions in Europe and Asia, creating a shopping experience that resonates with customer interests.In 2023, The Souled Store reported a revenue of INR 29,092,354.70. The company operates primarily through its e-commerce platform, allowing customers to purchase a diverse selection of themed apparel and accessories with straightforward pricing and options for home delivery.Following its recent funding round on 2024-10-25, The Souled Store Pvt. Ltd. plans to utilize the raised funds to accelerate product development, expand both online and offline, and explore new creative collaborations. The company aims to launch new products that will cater to its audience's evolving interests while strategically expanding into additional geographic markets.

## Funding rounds

- Series C, Mar 1, 2023, $14M — Elevation Capital, Xponentia Capital Partners, RPSG Ventures
- Series B, Aug 31, 2021, $9.6M — Vistra ITCL, Elevation Capital

## Investors

- Vistra ITCL — Series B
- Elevation Capital — Series B, Series C
- Xponentia Capital Partners (https://capitalatlas.ai/funds/xponentia-capital-partners) — Series C
- RPSG Ventures (https://capitalatlas.ai/funds/rpsg-ventures) — Series C