# The Sill

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-sill

- Industry: Retail
- Headquarters: New York, US
- Website: www.thesill.com
- Total disclosed funding: $5M
- Latest round: Series A (Aug 16, 2018)
- Investors on record: 8

## About

The Sill, Inc. is a New York-based company specializing in the delivery of houseplants and biophilic design solutions, catering primarily to urban dwellers and gardening enthusiasts.Founded in 2012 in New York, The Sill, Inc. focuses on providing an array of houseplants and plant care products. The company was established by Eliza Blank, who has a background in entrepreneurial ventures, including previous startups. In August 2018, The Sill raised USD 5 mn in a Series A funding round led by The Raine Group, marking a significant milestone in its growth.The Sill specializes in delivering a variety of houseplants, including popular species such as Monstera and Fiddle Leaf Fig, alongside pet-friendly options like Phalaenopsis orchids. In addition to live plants, the company offers organic potting mix and all-natural fertilizers, serving as a comprehensive resource for plant enthusiasts. The company also conducts educational workshops and provides dedicated customer support to assist clients in plant care, primarily focused on urban centers in the United States.The Sill generates revenue through direct-to-consumer sales, primarily via its online platform. Prices for their plants vary depending on type and size, with flagship products like the Money Tree and Olive Tree being particularly sought after. They also provide subscription services and gift options, enabling regular deliveries of plants and care products to customers.

## Funding rounds

- Series A, Aug 16, 2018, $5M — The Raine Group
- Seed, Jul 20, 2017 — TCG, Tuesday Capital, Brand Foundry Ventures, BBG Ventures, Blue Collective, Halogen, Blueseed, Inc.

## Investors

- TCG (https://capitalatlas.ai/funds/tcg) — Seed
- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Seed
- Brand Foundry Ventures (https://capitalatlas.ai/funds/brand-foundry-ventures) — Seed
- BBG Ventures (https://capitalatlas.ai/funds/bbg-ventures) — Seed
- Blue Collective (https://capitalatlas.ai/funds/blue-collective) — Seed
- Halogen (https://capitalatlas.ai/funds/halogen) — Seed
- Blueseed, Inc. — Seed
- The Raine Group (https://capitalatlas.ai/funds/the-raine-group) — Series A