# The Sauce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-sauce

- Industry: Internet
- Headquarters: London, UK
- Website: www.thesauceapp.co/
- Total disclosed funding: $1.7M
- Latest round: Seed (Jan 18, 2022)
- Investors on record: 2

## About

Based in London, UK, and founded in 2020, Ice Cream Labs Ltd, dba The Sauce, is a mobile dating app using social video profiles rather than traditional photos. In January 2022, Ice Cream Labs Ltd raised GBP 1.25 million in seed funding co-led by new investor ID11 and European Investment Fund, with participation from individual investors.

The company’s team developed a dating app meant to appeal to the youth through their non-traditional video-only format. Approximately 80% of The Sauce app users are 18- to 24-year-old singles. Rather than posting photos onto their profile, app users share video clips showing their voices, interests, hobbies, and personality. The app also features a student filter mode, which matches college students only with other college students.

Ice Cream Labs Ltd will use the funds to continue further development of the app and continue to expand throughout UK. The company plans to continue to update the app and build new features.

## Funding rounds

- Seed, Jan 18, 2022, $1.7M — European Investment Fund, ID11

## Investors

- European Investment Fund (https://capitalatlas.ai/funds/european-investment-fund) — Seed
- ID11 — Seed