# The Sampler App

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-sampler-app

- Industry: Marketing/Advertising
- Headquarters: Toronto, Canada
- Total disclosed funding: $8.9M
- Latest round: Series A (Dec 2, 2022)
- Investors on record: 12

## About

Founded in 2013 and based in Toronto, Canada, Sampler App Inc. operates as a provider of digital product sampling solutions that enables brands and marketers to create a product image and description, determine that target market, send product samples to future consumers, get real-time feedback, and conduct follow-up surveys and coupons.

## Funding rounds

- Series A, Dec 2, 2022 — BDC Capital, 51 Ventures
- Series B, Jul 15, 2020, $4M — BDC Capital, Factory, StandUp Ventures, 51 Ventures
- Series A, Feb 19, 2019, $2.3M — BDC Capital, MaRS Investment Accelerator Fund, Freycinet Ventures, Factory, StandUp Ventures, ShipFusion Inc.
- Seed, Dec 15, 2016, $1M — Good News Ventures
- Seed, Aug 21, 2015, $1M — Business Development Bank of Canada, MaRS Investment Accelerator Fund
- Seed, Dec 1, 2014, $0.7M — Export Development Canada, MaRS Investment Accelerator Fund, DMZ Ventures, Startup Next

## Investors

- Export Development Canada — Seed
- MaRS Investment Accelerator Fund (https://capitalatlas.ai/funds/mars-investment-accelerator-fund) — Seed, Series A
- DMZ Ventures (https://capitalatlas.ai/funds/dmz-ventures) — Seed
- Startup Next — Seed
- Business Development Bank of Canada — Seed
- Good News Ventures (https://capitalatlas.ai/funds/good-news-ventures) — Seed
- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Series A, Series B
- Freycinet Ventures (https://capitalatlas.ai/funds/freycinet-ventures) — Series A
- Factory (https://capitalatlas.ai/funds/factory) — Series A, Series B
- StandUp Ventures (https://capitalatlas.ai/funds/standup-ventures) — Series A, Series B
- ShipFusion Inc. — Series A
- 51 Ventures (https://capitalatlas.ai/funds/51-ventures) — Series B, Series A