# THE SALON by HOGUGU

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-salon-by-hogugu

- Industry: Consumer Services
- Headquarters: Tokyo, Japan
- Website: www.hogugu-salon.com
- Total disclosed funding: $0.3M
- Latest round: Seed (Jun 3, 2026)
- Investors on record: 1

## About

Based in Japan, HOGUGU SHARE SALON, doing business as THE SALON, specializes in providing shared salon spaces for therapists, addressing the labor shortage in the relaxation industry with flexible rental options.HOGUGU SHARE SALON operates a unique platform for therapists in the relaxation sector, offering shared salon spaces that alleviate the burden of fixed costs associated with traditional salon ownership. Founded in 2026 and located in Tokyo, Japan, the company has not disclosed any pivots or changes in its business strategy. The founder's specific history has not been made available. The firm does not have any known subsidiaries or parent companies.HOGUGU SHARE SALON provides a specialized platform for therapists in the relaxation industry, offering shared salon spaces designed to meet a significant market need. Therapists can utilize flexible rental options, including monthly contracts, hourly rentals, and spot work, which enhance their ability to operate independently without the overhead of traditional salon ownership. The salon locations are strategically positioned in urban areas with high foot traffic, such as Azabu-Juban in Minato, Tokyo, with plans to expand into other metropolitan regions.HOGUGU SHARE SALON generates revenue through a structured pricing model that includes various rental options for its salon spaces. Therapists can choose to engage on a monthly subscription basis, pay an hourly rate, or enter into spot work agreements, creating a diverse revenue stream. Each transaction reflects the therapist’s selected usage plan, with fees adjusted based on the duration and frequency of access to the salon. The company is also exploring the integration of an app to connect therapists, potentially enhancing revenue through offerings like mobile therapy sessions, although specific pricing details have not been disclosed.HOGUGU SHARE SALON is focused on expanding its offerings and geographic footprint. The company is currently designing new products, including an app for therapist connections, and plans to launch these offerings in the upcoming months. Additionally, HOGUGU aims to expand its salon locations into other major urban areas in Japan by the end of 2027. Recent funding will be utilized to support these expansion initiatives and the development of new services that align with the evolving needs of therapists.

## Funding rounds

- Seed, Jun 3, 2026, $0.3M — BG Ventures

## Investors

- BG Ventures — Seed