# The Routing Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-routing-company

- Industry: Automobiles, Other Vehicles & Parts
- Headquarters: Cambridge, US
- Website: www.theroutingcompany.com
- Total disclosed funding: $20M
- Latest round: Series A (Mar 21, 2022)
- Investors on record: 6

## About

The Routing Company provides advanced transit solutions aimed at improving mobility and accessibility through innovative technology. Their services facilitate seamless on-demand transportation experiences across diverse communities.Founded in 2018 in Cambridge, US, The Routing Company focuses on reshaping transportation through technology. It was co-founded by Alex Wallar, Javier Alonso-Mora, Menno van der Zee, and Ricardo Giesen. Francisco Hornauer serves as CEO. The company has engaged in 3 deals, with the most recent being a Series A funding round on March 21, 2022, raising USD 15.000 mn led by Galvanize, Inc., along with investors such as Animal Capital and SystemiQ. The total amount raised to date stands at USD 15.000 mn, giving the company a current valuation of USD 49.782 mn.The Routing Company specializes in innovative transit solutions designed to enhance mobility and accessibility for various communities. Their flagship offerings include the Pingo™ suite, which encompasses the Pingo Rider App, Pingo Driver App, Pingo Dashboard™, and Pingo OS. These products facilitate a seamless on-demand transportation experience, allowing riders to access various transit options—ranging from fixed routes to flexible and paratransit services—all through a single application. The Pingo platform collects actionable data to improve service delivery and operational efficiency, while also empowering transit agencies, municipalities, universities, and corporate campuses to optimize their transportation networks. These services have been deployed in various geographical markets, including urban and rural areas across the United States and specific partnerships in regions such as Prince George’s County and Minnesota college campuses.The Routing Company generates revenue through a combination of B2B and direct-to-consumer transactions, primarily based on subscription models and partnerships with transit providers. Clients, such as municipal transit agencies and educational institutions, typically engage the company for tailored transit solutions that may include licensing fees for the Pingo OS and associated applications. Revenue is structured through fees related to the implementation and ongoing support of their technology, with pricing plans reflecting the scale and complexity of service required by each client. Key offerings, such as Pingo Access™ and Pingo Analytics™, contribute to the comprehensive transit management solutions, enhancing operational capabilities while ensuring user satisfaction. The company's diverse client base, which includes large-scale transit agencies and educational campuses, underscores its commitment to improving transit accessibility and efficiency.In March 2022, The Routing Company raised USD 15.000 mn in Series A funding led by Galvanize, Inc. The funding will be used to hire more engineers and form partnerships with additional transit agencies and private sector companies. The company is focusing on expanding its product offerings and exploring new geographic markets to enhance its service reach.

## Funding rounds

- Series A, Mar 21, 2022, $15M — Galvanize, Inc., Engine Ventures, SystemiQ, Animal Capital
- Seed, Dec 16, 2020, $5M — Engine Ventures
- Seed, Oct 1, 2019 — Converge, Innospark Ventures

## Investors

- Converge — Seed
- Innospark Ventures (https://capitalatlas.ai/funds/innospark-ventures) — Seed
- Engine Ventures (https://capitalatlas.ai/funds/engine-ventures) — Seed, Series A
- Galvanize, Inc. — Series A
- SystemiQ (https://capitalatlas.ai/funds/systemiq) — Series A
- Animal Capital (https://capitalatlas.ai/funds/animal-capital) — Series A