# The Renatural

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-renatural

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.therenatural.com
- Total disclosed funding: $5.7M
- Latest round: Seed (Sep 23, 2025)
- Investors on record: 2

## About

Renatural Inc., doing business as The Renatural, based in New York, specializes in the design and sale of advanced wig products, particularly known for its innovative self-adhesion technology that enhances comfort and realism for users.Founded in 2020 by founder Aasiyah Abdulsalam and headquartered in New York, US, Renatural Inc., doing business as The Renatural focuses on advanced wig solutions. In September 2025, The Renatural raised USD 5.73 million in seed funding led by Watchfire Ventures, with participation from Ingeborg Investments. The seed funding values The Renatural at USD 14.66 million post-money. The Renatural Body specializes in the development and sale of innovative wig products, with a particular focus on its flagship offering, The Signature Wig. This product features a unique self-adhesion design, eliminating the need for traditional adhesives such as lace, glue, or tape, which enhances user comfort and realism. The Signature Wig is created with a color-matched, skin-replica hairline and incorporates 12,000 individually injected hair strands, providing a hyperrealistic appearance that caters to customers seeking a natural look. The product is available in three textures and three colors across eight made-to-order variations, targeting a diverse clientele that includes both everyday consumers and professionals in the beauty and fashion industries. The Renatural products are marketed primarily in North America and Europe, aiming to serve individuals who value quality and innovation in hair replacement solutions.The Renatural Body generates revenue through direct-to-consumer sales of its premium wig products, including The Signature Wig and associated accessories such as The Wig Fix. Transactions typically occur through an online retail platform, where customers can browse the product offerings, customize their selections, and complete purchases directly. The pricing structure for The Signature Wig reflects its high-end positioning in the market, with sales potentially exceeding USD 100, qualifying for complimentary shipping. Additionally, the company may offer limited edition drops and exclusive product launches, fostering a sense of urgency and exclusivity among consumers.The Renatural plans to utilize the recent venture funding of USD 6.15 mn to expand its product line and enter new markets. This includes the design and launch of additional wig products aimed at enhancing user experience, with tentative releases planned for the upcoming year. Moreover, the company is targeting expansion into European markets by the end of 2024, seeking to broaden its customer base and improve market penetration.

## Funding rounds

- Seed, Sep 23, 2025, $5.7M — Watchfire Ventures, Ingeborg Investments

## Investors

- Watchfire Ventures (https://capitalatlas.ai/funds/watchfire-ventures) — Seed
- Ingeborg Investments (https://capitalatlas.ai/funds/ingeborg-investments) — Seed