# The Real Real

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-real-real

- Industry: Retail
- Headquarters: San Francisco, US
- Website: www.therealreal.com
- Total disclosed funding: $359M
- Latest round: Series H (Mar 22, 2019)
- Investors on record: 18

## About

The RealReal is a luxury consignment platform based in the US that specializes in the online sale of authenticated pre-owned designer clothing, bags, shoes, and accessories.Founded in 2011 in San Francisco, The RealReal operates as a luxury consignment platform that connects sellers of pre-owned designer goods with buyers. The company has not undergone any significant pivots in its business strategy. The founders include Julie W, Rituraj Jha, and Yayeri Adiko, while the current CEO is John Koryl. The company completed its IPO in June 2019, raising USD 300 mn and has received 11 deals since its inception.The RealReal operates as a luxury consignment platform specializing in the sale of pre-owned designer clothing, bags, shoes, and accessories. The company’s core offerings include an extensive range of authenticated luxury items from well-known brands, catering to a clientele that seeks both quality and sustainability in fashion. The platform allows users to consign their luxury goods, receiving up to 85% of the sale price, while also providing customers with a curated selection of items that promote the circular economy and extend the lifecycle of luxury products. The RealReal primarily serves affluent consumers in major metropolitan areas across the United States, including New York, Los Angeles, and San Francisco, where the demand for sustainable luxury goods is particularly strong.The RealReal generates revenue through a combination of consignment sales and subscription services, notably its First Look membership, which provides subscribers with 24-hour early access to sales for a monthly fee. The transaction structure features a direct-to-consumer model where customers purchase authenticated luxury items through the online platform. For the year 2018, The RealReal reported revenue of USD 213.73 mn and an EBITDA of USD -64.61 mn.In June 2019, The RealReal, Inc. raised USD 300 mn in an IPO, selling 15 million shares at USD 20 per share on the NASDAQ. The funds raised will support the company's strategy to expand into new markets and enhance its product offerings. Specific planned initiatives include the launch of new luxury categories and increasing presence in international markets. The company aims to leverage its successful IPO funding to further solidify its position in the luxury consignment market.

## Funding rounds

- Series H, Mar 22, 2019, $70M — Great Hill Partners, Greenspring Associates, Greycroft, GreyLion
- Series G, Jun 20, 2018, $115M — Great Hill Partners, Sandbridge Capital, Springboard Growth Capital, GreyLion
- Series F, Jun 6, 2017, $50M — Great Hill Partners
- Series E, Apr 15, 2016, $40M — InterWest Partners, Greenspring Associates, Canaan Partners, Industry Ventures, Headline, Greycroft, DBL Partners, Broadway Angels, NextEquity Partners, Springboard Growth Capital
- Series D, Mar 24, 2015, $40M — InterWest Partners, Canaan Partners, Industry Ventures, Headline, Greycroft, DBL Partners
- Series C, Apr 15, 2014, $20M — InterWest Partners, Canaan Partners, Expansion Capital, Greycroft, DBL Partners, Novel TMT Ventures, Panarea Capital, Headline [DUP]
- Series B, Apr 3, 2013, $14M — InterWest Partners, Canaan Partners, Greycroft, Novel TMT Ventures, Panarea Capital, Headline [DUP]
- Series A, Jul 3, 2012, $8.6M — Canaan Partners, Greycroft, Headline [DUP]
- Seed, Jan 1, 2012, $1.1M — Expansion Venture Capital

## Investors

- Expansion Venture Capital (https://capitalatlas.ai/funds/expansion-venture-capital) — Seed
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series A, Series B, Series C, Series D, Series E
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A, Series B, Series C, Series D, Series E, Series H
- Headline [DUP] — Series A, Series B, Series C
- InterWest Partners (https://capitalatlas.ai/funds/interwest-partners) — Series B, Series C, Series D, Series E
- Novel TMT Ventures (https://capitalatlas.ai/funds/novel-tmt-ventures) — Series B, Series C
- Panarea Capital — Series B, Series C
- Expansion Capital — Series C
- DBL Partners (https://capitalatlas.ai/funds/dbl-partners) — Series C, Series D, Series E
- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Series D, Series E
- Headline (https://capitalatlas.ai/funds/headline) — Series D, Series E
- Greenspring Associates (https://capitalatlas.ai/funds/greenspring-associates) — Series E, Series H
- Broadway Angels (https://capitalatlas.ai/funds/broadway-angels) — Series E
- NextEquity Partners (https://capitalatlas.ai/funds/nextequity-partners) — Series E
- Springboard Growth Capital (https://capitalatlas.ai/funds/springboard-growth-capital) — Series E, Series G
- Great Hill Partners (https://capitalatlas.ai/funds/great-hill-partners) — Series F, Series G, Series H
- Sandbridge Capital (https://capitalatlas.ai/funds/sandbridge-capital) — Series G
- GreyLion (https://capitalatlas.ai/funds/greylion) — Series G, Series H