# The Nue Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-nue-co

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.thenueco.com
- Total disclosed funding: $11M
- Latest round: Series A (Jun 25, 2019)
- Investors on record: 5

## About

The Nue Co. Ltd. is a wellness company dedicated to crafting health supplements and personal care products that address specific health concerns, enhancing overall wellbeing through innovative and sustainable solutions.Founded in 2016, The Nue Co. Ltd. operates in New York, US, focusing on health supplements and personal care. The company was established by Charlie Gower and Jules Miller, who has previously founded other companies. The most recent funding round, a Series B, occurred in May 2021, led by Pamoja Capital, raising GBP 18.00 mn. The company has made a total of three deals and has raised GBP 18.00 mn overall, with headquarters located in New York, US.The Nue Co. specializes in a range of health supplements and personal care products aimed at enhancing overall wellness by addressing specific health concerns. Their core offerings include the award-winning Pre + Probiotic for gut health and Debloat+ for bloating relief. Other notable products include fragrance supplements like Forest Lungs and Functional Fragrance, designed to elevate mood and reduce stress. The company primarily targets consumers in North America, Europe, and select markets in Asia, focusing on health-conscious individuals interested in sustainable and ethically sourced goods.The Nue Co. operates a subscription-based revenue model, allowing consistent income through various plans such as monthly and three-month subscriptions that offer discounts of 20-25%. Their flagship product, the Pre + Probiotic, is available through subscriptions or one-time purchases at competitive rates. This model enhances customer retention and loyalty while facilitating direct-to-consumer sales and partnerships with retailers in the wellness sector.In May 2021, The Nue Co. Ltd. raised GBP 18.00 mn in a Series B round led by Pamoja Capital. The funding will be utilized to support the expansion of operations and entry into new markets, alongside ongoing R&D efforts across the U.S. and the U.K. Upcoming initiatives include the launch of new products designed to further enhance their wellness offerings, targeting increased market reach and diversification.

## Funding rounds

- Series A, Jun 25, 2019, $9M — Unilever Ventures, REDO Ventures, Waldencast, Columbia Care Inc.
- Seed, Dec 21, 2017, $1.5M — 5Y Capital

## Investors

- 5Y Capital (https://capitalatlas.ai/funds/5y-capital) — Seed
- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Series A
- REDO Ventures (https://capitalatlas.ai/funds/redo-ventures) — Series A
- Waldencast — Series A
- Columbia Care Inc. — Series A