# The Nudge

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-nudge

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.nudgetext.com
- Total disclosed funding: $2.5M
- Latest round: Seed (Aug 18, 2020)
- Investors on record: 2

## About

The Nudge is a wellness technology company that offers personalized consumer engagement solutions leveraging data analytics to enhance health and lifestyle decision-making for individuals and organizations.Founded in 2017 in San Francisco, US, The Nudge provides personalized wellness solutions. The founders, John Peterson and Sarah Peterson, have focused on creating innovative products that address health challenges. The company raised USD 2.00 mn in Seed funding on August 18, 2020, targeting growth with investments from Lightspeed Venture Partners and NextView Ventures. The Nudge has completed two deals to date.The Nudge offers innovative products designed to enhance consumer engagement and promote wellness. Their core offerings include personalized wellness solutions that utilize data analytics to provide tailored recommendations for individual users. This approach addresses common health and lifestyle challenges, offering actionable insights for better nutrition, fitness, and mental well-being. Their clientele includes health-conscious individuals, corporate wellness programs, and healthcare providers, and they have a presence in North America and Europe to reach a diverse customer base.The Nudge operates on a subscription-based revenue model, providing clients with ongoing personalized wellness services. They partner with corporations to offer bulk subscription packages for employee wellness programs, enhancing client retention. Individual users can subscribe to various service tiers suited to their health goals. Their flagship wellness platform includes tools for tracking and improving health metrics, catering to a range of budgets and needs without disclosing specific pricing plans.The Nudge aims to launch new products designed to further enhance personalized wellness experiences, with specifics to be announced in upcoming quarters. They plan to expand into new markets, particularly focusing on additional regions in Europe and Asia by the end of 2022. The recent Seed funding of USD 2.00 mn raised in August 2020 will support these product developments and market expansion initiatives.

## Funding rounds

- Seed, Aug 18, 2020, $2M — Lightspeed Venture Partners, NextView Ventures
- Seed, Jul 10, 2018, $0.5M — NextView Ventures

## Investors

- NextView Ventures (https://capitalatlas.ai/funds/nextview-ventures) — Seed
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Seed