# The Noun Project

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-noun-project

- Industry: Internet
- Headquarters: Culver City, US
- Website: www.thenounproject.com
- Total disclosed funding: $2M
- Latest round: Seed (May 19, 2014)
- Investors on record: 9

## About

The Noun Project specializes in providing a vast array of digital design resources, focusing on over 8 million icons and stock photos, which serve diverse creative needs across various industries.Founded in 2011 in Culver City, US, The Noun Project offers extensive digital design resources. The company has not undergone any significant pivots or changes in business strategy. Co-founded by Edward Boatman, Shereen Hamed, and Sofya Polyakov, it raised USD 2 mn in Seed funding on May 19, 2014, from investors including Advancit Capital and Collaborative Fund. Sofya Polyakov currently serves as CEO.Noun Project offers a comprehensive suite of digital design resources, primarily focusing on a vast collection of free icons and stock photos. The core product line includes over 8 million icons and images, which are available for download in various formats such as vector, PNG, and PDF. These resources are designed to be seamlessly integrated into popular software platforms, including Mac applications, PowerPoint, Adobe Creative Suite, and Google Workspace. End users range from individual designers and educators to large enterprises seeking high-quality visual content for projects across multiple sectors, including technology, education, and marketing. The company serves a global customer base, providing essential design tools that facilitate creative expression and enhance visual communication in diverse geographic markets.Noun Project generates revenue through a combination of free downloads and premium licensing options. Users can access standard images at no cost, but the company also offers royalty-free licenses that allow customers to utilize images in commercial projects, thereby supporting the community of contributing artists. The transaction structure includes individual purchases for premium licenses and potential subscription models that provide additional benefits, such as enhanced access to the full icon collection and advanced editing tools. Pricing plans are structured to cater to both individual users and businesses, accommodating varying needs within the design industry, including features like the Easy Icon Editor and Mac App functionalities. This revenue model is tailored to enable B2B and direct-to-consumer transactions, creating a sustainable ecosystem for both creators and users in the digital design space.The Noun Project plans to leverage the recent USD 2 mn in Seed funding to enhance its digital design offerings and expand its market reach. Specific details regarding new products and their launch dates are not available; however, the company is likely to target expansion into additional global markets by 2025. The funding will support the development of new tools and services aimed at enhancing user accessibility and engagement.

## Funding rounds

- Seed, May 19, 2014, $2M — Lowercase Capital, Advancit Capital, Collaborative Fund, Red Swan Ventures, Launchpad LA, Karlin Ventures, Designer Fund, Queensbridge Venture Partners, Mesa Ventures

## Investors

- Lowercase Capital (https://capitalatlas.ai/funds/lowercase-capital) — Seed
- Advancit Capital (https://capitalatlas.ai/funds/advancit-capital) — Seed
- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Seed
- Red Swan Ventures (https://capitalatlas.ai/funds/red-swan-ventures) — Seed
- Launchpad LA — Seed
- Karlin Ventures (https://capitalatlas.ai/funds/karlin-ventures) — Seed
- Designer Fund (https://capitalatlas.ai/funds/designer-fund) — Seed
- Queensbridge Venture Partners (https://capitalatlas.ai/funds/queensbridge-venture-partners) — Seed
- Mesa Ventures — Seed