# The Niche Project

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-niche-project

- Industry: Internet
- Headquarters: New York, US
- Website: www.niche.co
- Total disclosed funding: $2.5M
- Latest round: Seed (May 15, 2014)
- Investors on record: 8

## About

The Niche Project, Inc. is an innovative online platform that specializes in connecting niche markets with tailored solutions, enhancing customer engagement and delivering targeted services.Founded in 2013 and headquartered in New York, US, The Niche Project, Inc. operates as a private company focusing on niche market solutions. In February 2015, the company underwent a significant change when it was acquired by Twitter for approximately USD 50 mn. The company has completed three deals, with the most recent one taking place on February 11, 2015, led by X Corp. Notably, the founder has a history of entrepreneurship, although specific details about previous ventures are not available.The Niche Project, Inc. specializes in providing tailored services designed to meet the unique needs of niche markets. Their offerings are centered around connecting businesses with targeted audiences, utilizing advanced analytics and marketing strategies to enhance engagement and conversion rates. The company focuses on delivering high-quality, customized solutions that cater to specific industry segments.The Niche Project, Inc. has raised a total of USD 2.5 mn, primarily through a transactional model. Their revenue generation strategies include commission-based earnings and targeted marketing initiatives, though specific financial performance figures have not been disclosed. The company's business model emphasizes direct customer engagement without reliance on a traditional licensing framework.Looking ahead, The Niche Project, Inc. plans to expand its product offerings by developing new services aimed at further connecting niche markets by 2024. The recent funding from the ADD-ON, Trade Sale round will be utilized to support these initiatives, including market research and development of innovative tools tailored for emerging sectors. The company is also exploring opportunities to enter new geographic markets, with a particular focus on expanding operations in Europe and Asia by the end of 2025.

## Funding rounds

- Seed, May 15, 2014, $2.5M — SV Angel, Uncork Capital, Lerer Hippeau Ventures, Advancit Capital, Slow, WME Group, LLC, BoxGroup, Vayner/RSE

## Investors

- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Seed
- Lerer Hippeau Ventures — Seed
- Advancit Capital (https://capitalatlas.ai/funds/advancit-capital) — Seed
- Slow (https://capitalatlas.ai/funds/slow) — Seed
- WME Group, LLC — Seed
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Seed
- Vayner/RSE (https://capitalatlas.ai/funds/vayner-rse) — Seed