# The New Primal

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-new-primal

- Industry: Food
- Headquarters: Charleston, US
- Website: www.thenewprimal.com
- Total disclosed funding: $15M
- Latest round: Series B (Jul 29, 2021)
- Investors on record: 2

## About

The New Primal, LLC, based in Charleston, South Carolina, specializes in crafting all-natural meat snacks and condiments aimed at health-conscious consumers, offering convenient, protein-rich food solutions.Founded in 2010, The New Primal focuses on producing nutritious meat snacks. The company was established by entrepreneurs committed to health and wellness. In July 2021, The New Primal successfully raised USD 15.00 mn in Series B funding led by Manna Tree Partners, with participation from 3rd Prime Capital, bringing the total amount raised to USD 15.00 mn. The company has not undergone any significant pivots in its business strategy since its inception.New Primal specializes in the production of all-natural meat snacks and condiments, emphasizing protein-rich offerings for health-conscious consumers. Key products include Rotisserie Seasoned Chicken Sticks and Snack Mates Chicken & Maple Mini Meat Sticks, designed for those seeking quick and nutritious snack options. Their products cater to a varied clientele, including fitness enthusiasts, parents, and busy professionals, and are available across the contiguous United States through direct-to-consumer channels and retail partnerships. Each product meets dietary standards, being Whole30 Approved, gluten-free, keto-certified, and paleo-friendly.New Primal operates a transaction model that includes direct-to-consumer sales and partnerships with retailers. Customers can purchase products through their e-commerce platform, choosing between individual items or subscription plans for regular deliveries. Their flagship products are positioned in the premium health snack market, appealing to a wide range of consumers. The company enhances customer value with promotions such as free shipping on orders over USD 75. Retail partnerships extend their reach in health food stores and grocery chains, contributing to revenue through both B2C and B2B channels.Following the recent Series B funding of USD 15.00 mn raised on July 29, 2021, The New Primal plans to expand its team with key hires and enhance its retail distribution and marketing efforts. The company aims to launch new product lines aimed at increasing its market share in the health snack sector. Furthermore, it targets expansion into additional geographic markets, and specific regions will be identified as part of their strategic growth plan.

## Funding rounds

- Series B, Jul 29, 2021, $15M — Third Prime Capital, Manna Tree Partners

## Investors

- Third Prime Capital (https://capitalatlas.ai/funds/third-prime-capital) — Series B
- Manna Tree Partners (https://capitalatlas.ai/funds/manna-tree-partners) — Series B