# The New Motion

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-new-motion

- Industry: Power & Utilities
- Headquarters: Amsterdam, Netherlands
- Website: www.newmotion.com
- Total disclosed funding: $15M
- Latest round: Series C (Jun 19, 2013)
- Investors on record: 4

## About

The New Motion BV is a leading provider of electric vehicle (EV) charging solutions, focusing on sustainable transportation through a robust charging network and user-friendly technology.Founded in 2009 in Amsterdam, Netherlands, The New Motion BV specializes in electric vehicle charging infrastructure. The company was acquired by Shell International B.V. in October 2017, enhancing its operational capabilities. The New Motion has successfully completed 6 deals, with its most recent funding round being a Series C that raised EUR 8.50 mn, led by Entrepreneurs Fund alongside investors like Alliander N.V., Melkwit BV, and Tendris. The total amount raised by the company is EUR 8.50 mn.The New Motion BV operates a comprehensive electric vehicle (EV) charging network designed to meet the increasing demand for sustainable transportation solutions. With access to over 35,000 public charge points across the UK, the network includes Shell-branded chargers located at Shell service stations and partner locations such as Waitrose and Aldi supermarkets. The service provides EV charging using electricity sourced from 100% certified renewable resources, enabling drivers to charge their vehicles from 20% to 80% in 30 minutes or less with 150kW chargers or above. The Shell Recharge app enhances user experience by helping customers locate charge points based on availability, connector type, and charging speeds, while also providing real-time updates on charging status. The primary target audience includes individual EV drivers and businesses in urban and suburban areas across the UK, promoting eco-friendly travel options.In 2023, The New Motion BV reported a revenue of EUR 169,658,883.70, while the EBITDA for the same year was EUR -86,934,699.60. The revenue model is based on pay-per-use transactions through the Shell Recharge app, allowing customers to access charging points with contactless payment or a Shell Recharge card, consolidating all transactions into a single monthly bill for convenience.The New Motion BV aims to expand its charging network further into new geographic regions, focusing on increasing accessibility for electric vehicle users. Recent funding from the Series C round, completed in October 2017, will support initiatives including enhancing charging capabilities and expanding into additional markets. The company is focused on continued development of innovative charging solutions to better serve businesses and individual consumers, allowing for a seamless EV charging experience.

## Funding rounds

- Series C, Jun 19, 2013, $11M — Entrepreneurs Fund, Tendris, Melkwit BV, Alliander N.V.
- Series B, Jan 1, 2012, $4M — Entrepreneurs Fund, Tendris, Melkwit BV

## Investors

- Entrepreneurs Fund (https://capitalatlas.ai/funds/entrepreneurs-fund) — Series B, Series C
- Tendris — Series B, Series C
- Melkwit BV — Series B, Series C
- Alliander N.V. — Series C