# The Neato Company LLC.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-neato-company

- Industry: Retail
- Headquarters: Las Vegas, US
- Website: www.neato.com/
- Total disclosed funding: $25M
- Latest round: Series A (Apr 14, 2026)
- Investors on record: 1

## About

The Neato Company LLC, based in the US, specializes in optimizing retail operations for brands on Amazon through a comprehensive Second-Party eCommerce model, enhancing online presence and sales performance across various platforms. Founded in 2017 by Anthony Connelly who is also the CEO in Las Vegas, US, The Neato Company LLC is focused on managing Amazon retail operations for brands. The company has successfully completed 2 deals, with the most recent deal taking place In April 2026, The Neato Company LLC. raised USD 25 million in growth funding led by new investor Advantage Capital, with participation from other unspecified investors. The funding will support various growth initiatives, including the launch of new operational centers and expansion into additional marketplaces. The founder’s history is not publicly available, and there is no mention of prior companies founded.Neato specializes in operating as a retail business under a Second-Party (2P) eCommerce model on Amazon. Their services encompass inventory management, pricing, advertising, content creation, logistics, and customer service across multiple channels, including marketplaces and direct-to-consumer platforms. They partner with Fortune 500 consumer packaged goods (CPG) brands and mid-market leaders to enhance their online sales performance while maintaining control over their brand narrative.Neato generates revenue by purchasing inventory directly from brands and managing the entire Amazon sales process. They operate as the seller of record for the products, setting prices and handling logistics. Their pricing structure aligns with wholesale terms negotiated with brand partners, and revenue is derived from sales across various platforms while maintaining favorable margins. Their services include advertising campaigns and performance reporting, supporting brands in achieving their growth objectives. The April 2026, USD 25 mn growth funding, will be utilized to  launch two operations centers in Las Vegas and Chicago, enhance its AI agent stack for pricing, inventory, and advertising, and expand beyond Amazon into marketplaces such as Walmart, TikTok Shop, and direct-to-consumer channels, scaling its 2P model that purchases inventory directly from upper-middle-market CPG brands and manages the full online retail lifecycle end-to-end while improving operational efficiency, brand control, and multi-channel growth capabilities globally.

## Funding rounds

- Series A, Apr 14, 2026, $25M — Advantage Capital

## Investors

- Advantage Capital — Series A