# The Naked Market

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-naked-market

- Industry: Food
- Headquarters: San Francisco, US
- Website: www.thenakedmarket.com
- Total disclosed funding: $34M
- Latest round: Series A (Nov 11, 2021)
- Investors on record: 10

## About

The Naked Market, based in the US, is an online marketplace dedicated to offering a variety of premium food products targeting health-conscious consumers, emphasizing organic and natural options.Founded in 2019, The Naked Market operates as an online retailer specializing in health-focused food products. The company's headquarters are located in San Francisco, US. The founders include Alexander Kost, Harrison Fugman, and Tim Marbach, with Harrison Fugman serving as the CEO. The Naked Market successfully raised USD 27.5 mn in Series A funding on November 11, 2021, led by Integrated Capital, and has completed two deals.The Naked Market specializes in providing a diverse range of premium food products designed to cater to health-conscious consumers. Their core offerings include a selection of organic and natural items, marketed under brands such as Flock, Hatch, and Piggy Smalls, each addressing specific dietary preferences. The company serves individual consumers, health-focused retailers, and specialty food stores across the United States, offering convenient, nutritious options that align with modern dietary trends.The Naked Market generates revenue through direct-to-consumer sales and potential partnerships with retailers and wholesalers. The typical transaction structure involves single purchases of individual products, allowing customers to customize their shopping experience. While specific pricing plans are not disclosed, the company focuses on competitive pricing to attract a diverse clientele. Flagship products are expected to significantly contribute to overall revenue streams, enhancing distribution capabilities in the health food market.The Naked Market plans to utilize its recent funding of USD 27.5 mn raised in Series A on November 11, 2021, to expand its product offerings and increase market presence. The company is working on new product launches, although specific details about these products and their release dates have not been disclosed. In addition, The Naked Market targets expansion into new geographic regions, aiming to reach a broader customer base with its health-centric food products.

## Funding rounds

- Series A, Nov 11, 2021, $28M — Great Oaks Venture Capital, Pacific Tiger Group, Integrated Capital, Clearco, Sope Creek Capital
- Seed, Oct 28, 2020, $6M — Hong Shan, HV Capital, Liberty Ventures, Integrated Capital, NFQ Capital, BEB Capital

## Investors

- Hong Shan — Seed
- HV Capital (https://capitalatlas.ai/funds/hv-capital) — Seed
- Liberty Ventures — Seed
- Integrated Capital — Seed, Series A
- NFQ Capital (https://capitalatlas.ai/funds/nfq-capital) — Seed
- BEB Capital — Seed
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Series A
- Pacific Tiger Group — Series A
- Clearco — Series A
- Sope Creek Capital (https://capitalatlas.ai/funds/sope-creek-capital) — Series A