# The Morning Context

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-morning-context

- Industry: Media
- Headquarters: Singapore, Singapore
- Website: www.themorningcontext.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Feb 3, 2022)
- Investors on record: 3

## About

Based in Singapore, and founded in 2019 by Priya Bubna, writer, Harveen Ahluwalia, commissioning editor, Pranav S, writer Pradip K. Saha, writer Saif Iqbal, and growth adviser, Irshad Daftari, The Morning Context, operates as a media company that offers news stories. In June 2021, The Morning Context raised funding from Whiteboard Capital, Kunal Shah, Natasha Mehta, Aprameya Radhakrishna, and other individuals as part of our pre-Series A investment round.

The company offers digital financial media content that includes long reads, catchup news, and newsletters from sectors like fintech, e-commerce, retail, media, and many more through its website and mobile application platform. The company also provides a platform for the reader community to discuss various topics.

The company generates revenue by charging a subscription fee for its different packs that vary as monthly plans (INR 399), annual plans (INR 3201), and pay per story (INR 649).

## Funding rounds

- Seed, Feb 3, 2022, $0.7M — Media Development Investment Fund, Puthen & Cole, Whiteboard Capital

## Investors

- Media Development Investment Fund (https://capitalatlas.ai/funds/media-development-investment-fund) — Seed
- Puthen & Cole (https://capitalatlas.ai/funds/puthen-cole) — Seed
- Whiteboard Capital (https://capitalatlas.ai/funds/whiteboard-capital) — Seed