# The Morning Consult

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-morning-consult

- Industry: Business Support Services
- Headquarters: Washington, US
- Website: www.morningconsult.com
- Total disclosed funding: $80M
- Latest round: Series B (May 20, 2021)
- Investors on record: 3

## About

The Morning Consult, LLC is a global data intelligence company that provides advanced survey research technology, enabling brands to gain insights from consumer opinions through a vast repository of proprietary surveys.Founded in 2013 and headquartered in Washington, US, The Morning Consult, LLC specializes in survey research and consumer insights. The company has undergone various strategic shifts to enhance its service offerings and has secured multiple funding rounds. The latest funding round was a Series B in May 2021, raising USD 55.00 mn led by Advance Venture Partners, and the total amount raised to date is USD 55.00 mn. The founders, Alexander Dulin, Kyle Dropp, and Michael Ramlet, have a background in technology and data analytics, with Michael Ramlet serving as the current CEO.Morning Consult AI specializes in providing advanced survey research technology, leveraging an extensive repository of 80 million proprietary survey interviews. The core offerings include real-time brand tracking, competitive analysis, and consumer insight analytics. The platform assists brands in understanding their market positioning and health across diverse demographics and geographies, and is utilized by over 500 leading brands worldwide.Morning Consult AI operates on a subscription-based revenue model with tiered access under pricing plans like Pro and Intelligence. The Pro tier allows tracking of 5,000+ brands in 40+ countries, while the Intelligence tier offers advanced features such as interactive dashboards. Custom research solutions further enhance revenue streams, positioning the company favorably within the market intelligence sector.Following the Series B funding round in May 2021, The Morning Consult, LLC plans to accelerate its investments in global data collection, aiming for expanded presence in Asia, Europe, the Middle East, and Africa. The company intends to scale its data set to meet increasing demand in these regions.

## Funding rounds

- Series B, May 20, 2021, $55M — Susquehanna Growth Equity, Advance Venture Partners, Lupa Systems
- Series A, Apr 2, 2020, $25M — Advance Venture Partners, Lupa Systems

## Investors

- Advance Venture Partners (https://capitalatlas.ai/funds/advance-venture-partners) — Series A, Series B
- Lupa Systems (https://capitalatlas.ai/funds/lupa-systems) — Series A, Series B
- Susquehanna Growth Equity (https://capitalatlas.ai/funds/susquehanna-growth-equity) — Series B