# The Modern Milkman

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-modern-milkman

- Industry: Consumer Services
- Headquarters: Manchester, UK
- Website: www.themodernmilkman.co.uk/
- Total disclosed funding: $95M
- Latest round: Series C (Nov 21, 2022)
- Investors on record: 4

## About

Based in the UK, The Modern Milkman Ltd operates a delivery service that brings fresh milk, groceries, and household products directly to customers, emphasizing sustainability and reducing waste. The Modern Milkman, founded in 2018 in Manchester, UK, specializes in home delivery of milk and groceries. The company was co-founded by Becky Hilton, Lauren Jones, Simon Mellin, and Thomas Shaw, with Simon Mellin serving as CEO. In its growth trajectory, The Modern Milkman has secured a total funding of GBP 50.00 mn through a SERIES C round led by investors including Avery Dennison Corporation, ETF Partners, Insight Partners, and Praetura Ventures. The company has completed 7 investment deals to date.The Modern Milkman specializes in the delivery of fresh milk, groceries, and household products directly to customers' doorsteps, focusing on sustainability and minimal waste. The company partners with independent farmers and suppliers to provide high-quality, locally sourced products. Customers can order a variety of essentials including milk, fruit, bakery goods, and household supplies, with the flexibility to adjust their orders until 8 PM before delivery. The service is primarily available in urban and suburban areas across the United Kingdom, catering to environmentally conscious consumers who value convenience without sacrificing sustainability.In 2023, The Modern Milkman generated revenue of GBP 57,490,652.80, while reporting an EBITDA of -GBP 11,029,401.90 for the same year. The company's subscription model allows customers to place recurring orders or add one-time purchases with deliveries made by 7:30 AM. Promotions are offered, such as a GBP 15 milk hut for new customers spending GBP 10. This model supports recurring revenue and fosters customer loyalty through high-quality offerings and sustainable practices.The Modern Milkman plans to utilize a recent undisclosed venture funding from investor SuperSeed to support its future growth initiatives. The company is focused on continuing to design and launch new products, although specific details about upcoming releases have not been disclosed. Additionally, there are plans for geographical expansion into new markets, although specific regions and timelines have yet to be defined. In January 2026, The Modern Milkman raised GBP 10 million in venture funding from Salica Investments. The company plans to utilize the January 2025 funding to support UK growth, US expansion, and development of its doorstep delivery model.

## Funding rounds

- Series C, Nov 21, 2022, $60M — Insight Partners, ETF Partners, Avery Dennison Corporation, Praetura Ventures
- Series B, May 18, 2021, $29M — Insight Partners, ETF Partners
- Series A, Dec 22, 2020, $6.8M — ETF Partners

## Investors

- ETF Partners (https://capitalatlas.ai/funds/etf-partners) — Series A, Series B, Series C
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B, Series C
- Avery Dennison Corporation — Series C
- Praetura Ventures — Series C