# The Martec

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-martec

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.themartec.com
- Total disclosed funding: $5.2M
- Latest round: Series A (Sep 15, 2023)
- Investors on record: 3

## About

Based in New South Wales, Australia, and founded in 2015 by CEO Raaj Govintharajah, Martec Content Cloud Trading Pty Ltd, d.b.a. The Martec operates as a talent marketing and recruitment content technology company that empowers employer branding teams to create written and video content for different stages of the talent journey. In October 2023, Martec Content Cloud Trading Pty Ltd. raised USD 8 million from AirTree Ventures and AS1 Growth Partners.

The company provides an employee-generated content platform powered by artificial intelligence (AI) that improves employer branding and talent acquisition by offering a wide range of features, including the ability to find an organization’s top employee advocates, distributing timely content across websites, creating authentic videos and written content with employee input, recruitment teams, and social channels, and enriching content from job descriptions to career pages.

The Martec plans to use its proceeds from October 2023 funding to accelerate the global expansion of an offering that has already been used by Marriott, Adobe, Siemens, and Telstra.

## Funding rounds

- Series A, Sep 15, 2023, $5.2M — AirTree Ventures, AS1 Growth Partners, Skyone Capital

## Investors

- AirTree Ventures (https://capitalatlas.ai/funds/airtree-ventures) — Series A
- AS1 Growth Partners — Series A
- Skyone Capital — Series A