# The Luupe

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-luupe

- Industry: Media
- Headquarters: New York, US
- Website: www.theluupe.com
- Total disclosed funding: $3M
- Latest round: Seed (Nov 17, 2021)
- Investors on record: 1

## About

The Luupe, Inc is a creative marketplace that connects businesses with a curated community of professional creators for authentic visual content tailored for effective marketing and branding.The Luupe, Inc operates as a creative marketplace focused on connecting brands with professional creators like photographers and stylists. Founded in New York, US by Keren Sachs, the company raised USD 3.00 mn in Seed funding in November 2021, led by Wave Capital. The total amount raised by the company to date is USD 3.00 mn.The Luupe operates as a creative marketplace that connects businesses with a curated community of professional creators, including photographers and stylists. Its primary offering is a platform where users can access authentic, high-impact visual content tailored for marketing and branding purposes. The service addresses the need for unique and engaging imagery that captures audience attention, helping clients tell their brand stories effectively. The Luupe facilitates collaboration among diverse creators, allowing brands to incorporate fresh and unexpected perspectives into their visual storytelling. The company serves a global clientele, with a notable presence in markets such as North America, Europe, and parts of South America, appealing to businesses that prioritize originality and authenticity in their visual content.Revenue for The Luupe is generated through transaction-based structures within its creative marketplace. Clients can engage with the platform through a direct-to-consumer model, facilitating the purchase of individual images or engaging in subscription-based plans for ongoing content needs. The company’s offerings include a range of pricing options for its products and services, which are designed to cater to varying budget levels and project scopes. Transactions typically occur as clients browse the platform, select desired content, and purchase licenses for usage. The Luupe emphasizes a transparent licensing approach, ensuring that customers understand the terms and conditions associated with their chosen visual assets.In November 2021, The Luupe raised USD 3.00 mn in Seed funding led by Wave Capital, with plans to utilize these funds to enhance marketing, sales, and engineering efforts while scaling workflow features within the marketplace. The company is focused on hiring to support these initiatives and may explore additional market opportunities, although specific new products or geographic expansions have not been detailed.

## Funding rounds

- Seed, Nov 17, 2021, $3M — Wave Capital

## Investors

- Wave Capital (https://capitalatlas.ai/funds/wave-capital) — Seed