# The Looma Project

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-looma-project

- Industry: Marketing/Advertising
- Headquarters: Durham, US
- Website: www.theloomaproject.com/
- Total disclosed funding: $20M
- Latest round: Series B (Dec 16, 2025)
- Investors on record: 3

## About

Founded in 2016 by Cole Johnson (CEO), and based in North Carolina, US, The Looma Project, Inc. is a digital service company that provides an end-to-end in-store network and advertising service to help brands and businesses communicate with their target audiences. In December 2025, The Looma Project, Inc. raised USD 10 million in series B funding led by Staley Capital.The round was part of a larger USD 13 million series B and debt funding.

Looma provides an in-store digital media platform that features a network of screens designed for various purposes. The platform includes atmospheric screens for global messaging and brand advertising, high-value space screens that offer product stories and educational content, and in-aisle interactive screens that present recommendations and product information. Additionally, Looma operates Relay™, a marketplace connecting filmmakers and creators to produce content tailored for retail environments. 

The company intends to use the December 2025funding to fuel rapid national expansion, including deployment across Kroger stores and further growth of its in-store retail media network.

## Funding rounds

- Series B, Dec 16, 2025, $10M — Staley Capital
- Series B, Sep 26, 2024, $10M — YETI Capital
- Seed, Jan 8, 2018, $0.4M — Cofounders Capital

## Investors

- Cofounders Capital (https://capitalatlas.ai/funds/cofounders-capital) — Seed
- YETI Capital (https://capitalatlas.ai/funds/yeti-capital) — Series B
- Staley Capital (https://capitalatlas.ai/funds/staley-capital) — Series B