# The Lip Bar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-lip-bar

- Industry: Consumer Products
- Headquarters: Detroit, US
- Website: www.thelipbar.com
- Total disclosed funding: $9M
- Latest round: Series A (Jul 19, 2022)
- Investors on record: 3

## About

Founded in 2012 and based in Michigan, US, The Lip Bar Inc. (TLB) operates as a holding company, through its beauty brands, Lip Bar, Inc. offers vegan and cruelty-free beauty products. In July 2022, LIP BAR, INC. raised USD 9 million in venture funding led by new investor Pendulum Holdings, with participation from other new investors Fearless Fund and Endeavor. The Series A funding valued LIP BAR at USD 34 million post-money. The company is led by CEO, Melissa Butler. TLB developed household brands The Lip Bar in 2012 and Thread Beauty in 2022. 

The Lip Bar Inc. offers vegan and cruelty-free formulations such as skin care, face powder, foundations, lipsticks, makeup remover balms, eyeshadows, eyeliners, concealers, and accessories. The company's brands include The Lip Bar which is a vegan, cruelty-free, and non-toxic beauty brand, and Thread Beauty, a newly launched, bold, gender-neutral, and Generation Z-focused (18-28-year-old) brand. The Lip Bar continues to develop solution-oriented products, tapping into its customer needs and at the forefront of representation for all. The Lip Bar (TBL) is available in 750 Target Stores, 500 Walmart Stores, and its Flagship Store in Downtown Detroit. 

The company plans to use the 2022 funding to accelerate the growth of its beauty brands and support the newly launched BIPOC beauty brand for Gen Z.

## Funding rounds

- Series A, Jul 19, 2022, $9M — Endeavor Catalyst, Fearless Fund, MarcyPen Capital Partners

## Investors

- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Series A
- Fearless Fund (https://capitalatlas.ai/funds/fearless-fund) — Series A
- MarcyPen Capital Partners (https://capitalatlas.ai/funds/marcypen-capital-partners) — Series A