# The Lemon Perfect Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-lemon-perfect-company

- Industry: Consumer Products
- Headquarters: Atlanta, US
- Website: www.lemonperfect.com
- Total disclosed funding: $79M
- Latest round: Series B (Jan 27, 2023)
- Investors on record: 12

## About

Based in the US, The Lemon Perfect Company specializes in health-focused beverage products, offering organic, zero-sugar lemon-infused drinks that prioritize wellness and hydration.Founded in 2017 in Atlanta, US, The Lemon Perfect Company produces refreshing lemon-infused beverages aimed at health-conscious consumers. The company has completed 4 deals, with its most recent funding round in January 2023, raising USD 36.79 mn in a Series B round led by Goat Rodeo Capital, alongside other investors like Beechwood Capital and Melitas Ventures. The company is co-founded by Jim Brennan and Yanni Hufnagel, with Yanni Hufnagel serving as CEO.Lemon Perfect specializes in refreshing beverage products that emphasize health and wellness attributes. The company’s core offerings include organic, zero-sugar lemon-infused drinks, delivering 100% of the recommended daily value of Vitamin C. Their product lineup features flavors such as Blueberry Lime, Peach Watermelon, and Dragon Fruit, designed to support hydration, digestive health, and overall wellness. The drinks incorporate brewed organic black tea, enhancing the traditional lemon flavor and providing a balanced, sweet, and tart profile. They cater primarily to health-conscious consumers and are distributed across North America and select international markets.Lemon Perfect generates revenue through direct-to-consumer sales and partnerships with retailers and wholesalers. Their distribution strategy is focused on health-conscious customers, utilizing e-commerce and physical retail outlets. Transactions occur as consumers purchase individual products or subscribe for regular deliveries of their favorite flavors. The product pricing aims to appeal to a broad customer base while maintaining a premium brand in the health beverage sector, with flagship offerings emphasizing organic ingredients and health benefits.In January 2023, The Lemon Perfect Company raised USD 36.79 mn in a Series B funding round led by Goat Rodeo Capital, with participation from Beechwood Capital, Melitas Ventures, NNS Holdings, and Trousdale Ventures. The recent funding will be utilized to support product development and expansion into new markets. The company plans to release new flavors and expand its presence in both domestic and international markets throughout 2023.

## Funding rounds

- Series B, Jan 27, 2023, $37M — Beechwood Capital, NNS Holding, Melitas Ventures, Trousdale Ventures, Goat Rodeo Capital
- Series A, Apr 28, 2022, $31M — Mastodon Capital Management, Beechwood Capital, NNS Holding, Melitas Ventures, Trousdale Ventures, Goat Rodeo Capital
- Seed, Aug 18, 2020, $6.6M — Skyview Capital, Reynolds & Company Venture Partners, Beechwood Capital, Melitas Ventures, LivWell Ventures, Stage 1 Fund, Goat Rodeo Capital, R3 Venture Partners, The Big Squeeze
- Seed, May 1, 2019, $5M — Stage 1 Fund

## Investors

- Stage 1 Fund (https://capitalatlas.ai/funds/stage-1-fund) — Seed
- Skyview Capital (https://capitalatlas.ai/funds/skyview-capital) — Seed
- Reynolds & Company Venture Partners (https://capitalatlas.ai/funds/reynolds-company-venture-partners) — Seed
- Beechwood Capital (https://capitalatlas.ai/funds/beechwood-capital) — Seed, Series A, Series B
- Melitas Ventures (https://capitalatlas.ai/funds/melitas-ventures) — Seed, Series A, Series B
- LivWell Ventures (https://capitalatlas.ai/funds/livwell-ventures) — Seed
- Goat Rodeo Capital (https://capitalatlas.ai/funds/goat-rodeo-capital) — Seed, Series A, Series B
- R3 Venture Partners (https://capitalatlas.ai/funds/r3-venture-partners) — Seed
- The Big Squeeze — Seed
- Mastodon Capital Management — Series A
- NNS Holding — Series A, Series B
- Trousdale Ventures (https://capitalatlas.ai/funds/trousdale-ventures) — Series A, Series B