# The Infatuation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-infatuation

- Industry: Media
- Headquarters: New York, US
- Website: www.theinfatuation.com
- Total disclosed funding: $3.5M
- Latest round: Seed (Sep 25, 2016)
- Investors on record: 3

## About

The Infatuation is a dining discovery platform providing curated restaurant recommendations and detailed reviews to food enthusiasts in major cities, enhancing their culinary experiences with tailored insights and guides.Founded in 2009 in New York, The Infatuation specializes in restaurant recommendations and dining experiences. The company has received funding totaling USD 30.00 mn, with its most recent investment round in September 2021 led by WndrCo. The company's founders are Andrew Steinthal and Chris Stang, with Chris Stang currently serving as CEO.The Infatuation specializes in providing comprehensive guides and recommendations for dining experiences across various cities. Their core offerings include curated lists of restaurants, detailed reviews, and regional culinary highlights, designed to assist users in discovering top dining locations that suit specific tastes and preferences. The platform serves a diverse clientele, including food enthusiasts, travelers, and locals seeking new dining experiences. By focusing on distinct culinary categories such as Italian cuisine, barbecue, outdoor dining, and LGBTQ+-friendly spots, The Infatuation aims to cater to a wide range of end-users. Their services are accessible across major metropolitan areas, including cities like New York, Chicago, Los Angeles, and Miami.The Infatuation generates revenue through various channels, primarily centered around partnerships and advertising. The company engages with restaurants and food-related businesses through collaboration agreements, which can include promotional placements and featured listings on their platform. These partnerships facilitate direct transactions between businesses and consumers, enhancing visibility for dining establishments while offering users curated dining options. The structure may involve performance-based advertising fees, where restaurants pay for increased exposure based on traffic or engagement metrics. Additionally, The Infatuation may introduce subscription models for exclusive content or services, appealing to avid foodies and industry professionals seeking deeper insights into culinary trends and restaurant recommendations.In September 2021, JPMorgan Chase agreed to acquire The Infatuation, Inc. from Empire Angels, Griffen Avenue Ventures, MAYWIC Select Investments, and WndrCo. This acquisition aims to accelerate the company's growth in the dining business. Future strategies may include expanding their product offerings and entering new markets, although specific details on these initiatives have yet to be disclosed.

## Funding rounds

- Seed, Sep 25, 2016, $2.5M — MAYWIC Select Investments
- Seed, Jun 1, 2014, $1M — Empire Angels, Griffen Avenue Ventures

## Investors

- Empire Angels (https://capitalatlas.ai/funds/empire-angels) — Seed
- Griffen Avenue Ventures — Seed
- MAYWIC Select Investments (https://capitalatlas.ai/funds/maywic-select-investments) — Seed