# The Icon Savings Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-icon-savings

- Industry: Financial Services
- Headquarters: Portland, US
- Website: www.iconsavingsplan.com
- Total disclosed funding: $12M
- Latest round: Seed (Sep 24, 2024)
- Investors on record: 8

## About

Based in Oregon, US, and co-founded by Laurie Rowley (CEO), Sasha Mace (CTO), and Alex Rowley (Head of Advisory services) in 2019, The Icon Savings Corporation also known as Icon Savings Plan operates as a technology-based financial services company offering a platform for retirement savings plan. In September 2024, new investor TTV Capital led a USD 9.2 million seed funding for The Icon Savings Corporation.

The company offers employers and self-employed individuals, an accessible retirement savings solution to make retirement saving simpler, affordable, and free of the fiduciary burden that often accompanies standard 401(k) plans. Icon Savings Plan offers two types of plans: Icon Primary and Icon State. Icon Primary provides a straightforward retirement savings plan that is easy to set up and use. Icon State offers a complete solution that fulfills state retirement plan mandates. Both plans focus on ease of use, portability, affordability, and low-cost investments for a secure retirement future. Additionally, the firm also offers an Icon Companion plan that supports businesses to help their employees save more aligning with the 401(k) standards. Furthermore, the firm also offers a mobile application to users to handle their accounts, connect and manage payroll with their accounts, etc.

The company generates its revenue by offering its fintech platform on a subscription basis such as a 1 to 4 employees plan at USD 25 per month, a 5 to 25 employee plan at USD 50 per month, a 51 to 100 employee plan at USD 140, per month, etc.

## Funding rounds

- Seed, Sep 24, 2024, $9.2M — TTV Capital, Rethink Capital Partners, BBG Ventures, Zeal Capital
- Seed, Sep 30, 2022 — Alumni Ventures Group
- Seed, Jul 9, 2020, $3.2M — Kelly Services, Rethink Capital Partners, Portland Seed Fund, Alumni Ventures Group, Total Administrative Services Corporation

## Investors

- Kelly Services — Seed
- Rethink Capital Partners (https://capitalatlas.ai/funds/rethink-capital-partners) — Seed
- Portland Seed Fund (https://capitalatlas.ai/funds/portland-seed-fund) — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed
- Total Administrative Services Corporation (https://capitalatlas.ai/funds/total-administrative-services-corporation) — Seed
- TTV Capital (https://capitalatlas.ai/funds/ttv-capital) — Seed
- BBG Ventures (https://capitalatlas.ai/funds/bbg-ventures) — Seed
- Zeal Capital (https://capitalatlas.ai/funds/zeal-capital) — Seed