# The Hotels Network, S.L.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-hotels-network-s-l

- Industry: Software
- Headquarters: Barcelona, Spain
- Website: www.thehotelsnetwork.com
- Total disclosed funding: $14M
- Latest round: Series B (Jun 3, 2020)
- Investors on record: 4

## About

The Hotels Network, S.L. provides innovative technology solutions to enhance direct bookings for hotels using their flagship product, BenchDirect™, which focuses on personalization and conversion optimization.Founded in 2015 in Barcelona, Spain, The Hotels Network, S.L. specializes in boosting hotel direct bookings. In 2025, the company underwent an acquisition by Lighthouse Intelligence Ltd. from a consortium of investors including 4Founders Capital, Elaia Partners, NFX, and Seaya Ventures, marking a strategic pivot in their operational model. The firm has secured a total of EUR 9.50 mn through a SERIES B funding round led by Elaia Partners, with a total raised amount of EUR 9.50 mn and a current valuation of EUR 64.848 mn. The company has engaged in five deals since its inception.The Hotels Network specializes in innovative solutions aimed at enhancing direct bookings for hotels through its core product, BenchDirect™, which encompasses functionalities such as Conversion & Personalization, Predictive Personalization, SafeDirect, and Demand management. These offerings are designed to optimize the booking process by leveraging data to personalize user experiences and improve conversion rates, effectively addressing the challenges of customer engagement and advertising effectiveness in the hospitality industry. The company serves a diverse client base, including hotels and resorts around the world, focusing on geographical markets such as Europe, North America, Latin America, and Asia-Pacific. By providing tools that enable real-time tracking of conversion rates and bookings, The Hotels Network caters to the needs of hoteliers seeking to boost their online presence and improve overall revenue from direct channels.The Hotels Network operates on a subscription-based revenue model, wherein clients pay for access to its suite of software solutions designed to drive direct bookings. For the most recent year, 2023, the company reported a revenue of EUR 10,114,454, with an EBITDA of EUR -3,641,974. Clients engage with the firm's services through a trial period, after which they can opt for various subscription plans based on their specific needs. The revenue structure is supported by flagship products like BenchDirect™, which not only aids in enhancing booking conversions but also encompasses features that facilitate data analytics for better decision-making. This transactional relationship is primarily B2B, encompassing partnerships with hotels and hospitality groups seeking to enhance their direct sales channels. The firm’s pricing plans are tailored to accommodate a range of client sizes and requirements, emphasizing a commitment to measurable results and return on investment for its users.The Hotels Network intends to leverage the acquisition by Lighthouse Intelligence Ltd. to enhance its commercial intelligence platform and expand marketing technology services. Looking ahead, the firm is set to launch several new products aimed at improving functionalities within their existing platform by 2026. Additionally, they plan to expand their services into new geographic markets, including Asia-Pacific and Latin America, by late 2026. The recent funding of EUR 9.50 mn will be utilized to support these initiatives, ensuring that The Hotels Network remains competitive and innovative in the changing landscape of hospitality technology.

## Funding rounds

- Series B, Jun 3, 2020, $11M — Elaia Partners, Seaya Ventures, 4Founders Capital
- Series A, Feb 21, 2018, $3.7M — Seaya Ventures, NFX, 4Founders Capital
- Seed, Oct 15, 2015, $0.1M — NFX

## Investors

- NFX (https://capitalatlas.ai/funds/nfx) — Seed, Series A
- Seaya Ventures (https://capitalatlas.ai/funds/seaya-ventures) — Series A, Series B
- 4Founders Capital (https://capitalatlas.ai/funds/4founders-capital) — Series A, Series B
- Elaia Partners (https://capitalatlas.ai/funds/elaia-partners) — Series B