# The Honest Kitchen

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/the-honest-kitchen

- Industry: Consumer Products
- Headquarters: San Diego, US
- Website: www.thehonestkitchen.com
- Total disclosed funding: $150M
- Latest round: Series E (Apr 5, 2022)
- Investors on record: 3

## About

The Honest Kitchen, Inc. provides high-quality, human-grade pet food aimed at promoting the health and well-being of dogs and cats through nutritious, whole ingredients.Founded in 2002 in San Diego, US, The Honest Kitchen, Inc. specializes in human-grade pet food, serving customers with a range of products that meet various dietary needs for pets. The company has successfully raised USD 150 mn in Series E funding on April 5, 2022, led by Monarch Alternative Capital, with participation from Alliance Consumer Growth and White Road Capital Management. The total amount raised by the company stands at USD 150 mn, with a current valuation of USD 535.95 mn. Will Lisman is the CEO of the company, committed to enhancing pet nutrition.The Honest Kitchen specializes in providing human-grade pet food, focusing on the health and nutritional needs of dogs and cats. Their core product offerings include a variety of healthy foods, treats, and meal toppers made from real, whole ingredients that pet owners can easily recognize. These products are designed to address various dietary requirements, including those for pets with sensitive stomachs or food allergies, ensuring that the end users—dogs and cats—receive meals that promote their health and well-being. Launched in 2002, The Honest Kitchen pioneered the human-grade pet food market, setting a new standard for quality in pet nutrition. Their products are distributed widely across various geographical markets, including North America and Europe, allowing them to reach a diverse customer base of pet owners who prioritize quality ingredients for their pets.The Honest Kitchen generates revenue through direct-to-consumer sales and partnerships with retailers and wholesalers, capitalizing on the growing demand for high-quality pet food. The transaction structure typically involves customers purchasing products online or through retail channels, where they can choose from a range of offerings, including their flagship dehydrated food and other formats like clusters and wet food. The company's pricing strategy reflects the premium nature of its products, attracting health-conscious pet owners who are willing to invest in high-quality nutrition for their pets. Specific pricing details for individual products may vary, reflecting the unique formulations and benefits associated with each. By focusing on quality and transparency in their ingredient sourcing, The Honest Kitchen continues to build trust and loyalty among its consumer base.In April 2022, The Honest Kitchen, Inc. raised USD 150 mn in venture funding led by Monarch Alternative Capital. The company plans to utilize this funding to enhance its manufacturing capacity, marketing strategies, product innovations, and to further its Environmental, Social & Governance (ESG) initiatives. The Honest Kitchen is focused on launching new product lines and expanding into additional markets, particularly in regions across North America and Europe, with an emphasis on growth in underserved areas by the end of 2023.

## Funding rounds

- Series E, Apr 5, 2022, $150M — Monarch Alternative Capital, Alliance Consumer Growth, White Road Capital Management
- Series A, Aug 11, 2011 — Alliance Consumer Growth, White Road Capital Management

## Investors

- Alliance Consumer Growth (https://capitalatlas.ai/funds/alliance-consumer-growth) — Series A, Series E
- White Road Capital Management (https://capitalatlas.ai/funds/white-road-capital-management) — Series A, Series E
- Monarch Alternative Capital — Series E